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MC&C has won Silver and Bronze at the DMA Awards

by on December 9, 2014

MC&C, the UK’s smartest Direct Response Media Agency, (www.mcand.co.uk), has won Silver and Bronze at the DMA Awards for its work with WaterAid and UNICEF.

The agency @MCandC won Silver for WaterAid’s ‘To Be a Girl’ campaign in the Best Use of Social for Customer Acquisition category.The campaign targeted young women with provocative social content exploring the different experiences for girls around the world, aiming to elicit engagement and drive donations for the charity. [more…]

ad:techLondon / ‘Why the marketing industry needs to embrace innovation culture to connect with consumers’ – Ex-Burberry and Topshop marketer Justin Cooke

by on September 10, 2013

Ex-Burberry and Topshop marketer Justin Cooke is a late addition to the ad:tech London programme (starts tomorrow Wednesday) and will reveal his plans for new start-up agency Innovate7 in the show’s dedicated Multichannel Summit.

Cooke, who left Arcadia-owned Topshop last week, will present the case for why the marketing industry needs to embrace innovation culture to connect with consumers across a converged media landscape.

Innovate7 has received a 19.9% investment stake from a leading media group and VC funding. Click here to register for ad;tech London. [more…]

Video / Marketing Week Live / Jon Davey checks out 8 companies listed under “brand storytelling”

by on June 27, 2013

the magic of story telling

First mission was to check out the 8 companies listed under "brand storytelling" at Marketing Week Live so I could create my virtual story... over 2.5 hours in and this is my first contribution... perhaps need to speed up a bit!


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Movers & Groovers : Simon White joins AdConnection

by on January 4, 2013

AdConnection, the leading independent media planning and buying agency, has made a senior level appointment, hiring Simon White to the role of Account Director following a number of new client wins.

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