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Assistant Editor appoints ‘The Lead Agency’ as car lead generation partner

by on May 6, 2016, the UK’s leading car-buying website, has partnered with award winning lead generation specialists, The Lead Agency, to handle all new car enquiries generated through their car valuations service.

Currently, three million potential new car buyers use every month; 50,000 of these request a current vehicle valuation. As part of the partnership, will benefit from significant technology enhancements that will help car buyers with these enquiries. [more…]

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

by on April 21, 2016

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey.

One of the biggest challenges to effective multichannel management comes down to how businesses are structured, especially when it comes to the marketing department. Despite phrases like “an integrated approach” repeatedly coming up in conversation, channel activity is still largely siloed, in our experience. The search team doesn’t collaborate with the social team, whilst the email team doesn’t necessarily get insight from other aspects of the business, which would help inform the overall message being sent.


97% of new car buyers conduct online research before visiting dealerships

by on April 7, 2016

97% of new car buyers arrive at dealerships having conducted online research that informs their car buying intentions, according to a new survey released by [more…]

WHSmith invests in the high street by installing digital advertising to shop windows

by on April 4, 2016

StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in [more…]

ECR rolls out next generation international ticketing solution with Big Bus

by on March 18, 2016

ECR has today announced the roll out of its latest ticketing solution for Big Bus across six countries, following a successful six-year relationship.


Four in five donors feel detached from charities they support

by on March 16, 2016

New research announced today suggests that four in five donors are not engaged with the charities that they support.

The research, launched by Amaze One, Harvest and Boy on a Beach, surveyed 1,000 UK-based respondents. Those surveyed had to have supported at least one of the UK’s top 50 charities (as ranked by CBI) in the last 12 months via at least two methods. The research specifically examined the levels of engagement and supporter behaviour within the third sector.


St Ives Group announces half year results .. Strategic Marketing now contributing 56% of Group underlying operating profit

by on March 8, 2016

St Ives today announces its half year results for the 26 weeks ended 29 January 2016, showcasing the company’s year-on-year growth and current upward trajectory.


How using customer preferences increases consumer confidence

by on February 24, 2016

How can apparel retailers capitalise on rising consumer confidence to grow sales?

Of course, there’s no magic bullet and every retailer will necessarily adopt multiple strategies – but there’s growing acknowledgement that leveraging explicitly shared customer choices and preferences can help organisations to grow revenues.


Clock is ticking for submission for 2016 IPM Awards

by on February 23, 2016

The deadline for submission of entries to the 2016 IPM awards – the highlight of the promotional marketing calendar - is fast approaching. The Awards entry process will be open until 29th February 2016

The IPM would like to remind members and non-members alike that the Award categories have been broadened this year to reflect the continual evolution of this dynamic and responsive form of marketing. With more of a focus on driving loyalty and technological developments, as well as recognising the UK creative industries’ role in spearheading and planning Pan-European promotional marketing campaigns, the IPM Awards represent the very best in promotional creativity.


Movers and Groovers : Integrated marketing and design agency focuses on implementing new creative solutions

by on February 18, 2016

Lick Creative, part of visual communications specialists The Delta Group, has today announced a series of senior team appointments. This includes the promotion of Mark Sibborn to Deputy MD, as well as the expansion of the senior team with two further creative additions to Lick.