TheMarketingblog

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Whatcar.com appoints ‘The Lead Agency’ as car lead generation partner

Whatcar.com, the UK’s leading car-buying website, has partnered with award winning lead generation specialists, The Lead Agency, to handle all new car enquiries generated through their car valuations service. Currently, three million potential new car buyers use Whatcar.com every month; […]

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Comment: Why is collaboration key to marketing success in 2016? … Jon Williams, MD UK&I, Teradata Marketing Applications

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey. One

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97% of new car buyers conduct online research before visiting dealerships

97% of new car buyers arrive at dealerships having conducted online research that informs their car buying intentions, according to a new survey released by automotive research, vehicle comparison and pricing website CarKeys.co.uk. Despite this, over two thirds (69%) ask

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St Ives Group announces half year results .. Strategic Marketing now contributing 56% of Group underlying operating profit

St Ives today announces its half year results for the 26 weeks ended 29 January 2016, showcasing the company’s year-on-year growth and current upward trajectory.

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How using customer preferences increases consumer confidence

How can apparel retailers capitalise on rising consumer confidence to grow sales? Of course, there’s no magic bullet and every retailer will necessarily adopt multiple strategies – but there’s growing acknowledgement that leveraging explicitly shared customer choices and preferences can

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Movers and Groovers : Integrated marketing and design agency focuses on implementing new creative solutions

Lick Creative, part of visual communications specialists The Delta Group, has today announced a series of senior team appointments. This includes the promotion of Mark Sibborn to Deputy MD, as well as the expansion of the senior team with two

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