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Teradata Marketing Applications recognised as MRM Leader in Gartner Magic Quadrant for 14th year running

by on February 11, 2016

Teradata Marketing Applications, the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report for a fourteenth consecutive year.


IPM announce results for Diploma and Incentives and Motivations Courses

by on February 11, 2016

The IPM is delighted to announce that the results from its latest IPM Diploma, and Incentive and Motivation Diploma intakes achieved phenomenal results.

Both courses achieved a 100% pass rate; with 60% of candidates achieving a credit and 9% receiving a distinction in the IPM Diploma. Some 40% of candidates achieved a credit or distinction in their final mark for the Incentive and Motivation Diploma.

The IPM Diploma, which involves a series of assignments and a set brief that has to be completed within a six-month period, is seen as the best possible grounding for those responsible for running promotions within the UK and mainland Europe. [more…]

3 ways to get your email to the right person – Sarah Hooper, Amaze One

by on February 9, 2016

According to a survey, 70% of us regularly send texts and emails to the wrong people. The worrying word here is ‘regularly’.

This isn’t a post about accidentally sending raunchy messages to your mum, but it does highlight the point that when it comes to targeting our messages to the right people, we’re painfully poor at it, even when we’re saying potentially sensitive or embarrassing things on a one to one basis.


mcm creative group unveils ‘Emplify’ app for employee engagement

by on February 9, 2016

mcm creative group, the communications consultancy, today announces the launch of their brand new app ‘Emplify’, designed to help clients improve employee engagement and communication within their businesses.

‘Emplify’ was created by the team at mcm creative group to address a specific need within the industry, and has already been implemented across 17 countries around the globe with a world leading education provider.

Already experts in incentivising employees through creative campaigns and events, mcm wanted to offer something new to those looking to improve internal employee communications.


71% of B2B at risk, according to Gallup study

by on February 5, 2016

A multiyear research study by Gallup — based on 108,989 respondents, 19,093 business units and the analysis from measuring the engagement of nearly 18 million customers — has revealed that B2B companies are at risk of losing two-thirds of their customer base.

These companies are failing their clients through low levels of customer engagement and not creating a customer-centric organization to “view the world through the lens of their customers.”

Gallup analysis finds that 29% of B2B customers are fully engaged — that is, emotionally and psychologically attached to the companies they do business with. The other 71% are ready and willing to take their business elsewhere.


Event: Top tips on transforming data driven communications – Guy Milsom,Occam

by on January 29, 2016

Guy Milsom, Business Development Manager, Occam  writes ...

Change happens whether you like it or not. So how do you control it? Well you can’t. The main thing that businesses need to do is to understand and encourage change, foster it and embrace the inevitable. Even when you have achieved what you set out for, you are in constant change.

When considering transforming your data driven marketing the first question is, why do we need to change? Is this a reaction to consumer demand or your competitors? Being left behind or enhancing the brand? It is really important that the business is clear before embarking on the journey. Even if it is a combination.


High street fashion ignores £9bn opportunity from shopper’s research habits

by on January 22, 2016

Research by Pragma Consulting, uncovering the shopping habits of women across the UK, has revealed retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing.

Pragma surveyed 2,000 female shoppers and found online and mobile sources are increasingly important during the research phase of the shopping journey, with 30% of shoppers actively receptive to personalised email marketing.


Grey Pound offers huge potential for retailers, according to study

by on January 20, 2016

The ‘grey market’ (traditionally defined as consumers aged 50+) has tremendous potential to turn retail growth prospects around in 2016, according to new research from garment fit specialist

Bucking longstanding stereotypes about this market, in a recent national survey of the UK’s clothes shoppers, discovered that over a third (35%) of shoppers over the age of 55 regularly shop for clothes online, while a further 34% occasionally shop for clothes on the internet.


Movers & Groovers: Amaze One, appoints Paul Kennedy as data strategy director

by on January 18, 2016

Paul, the former Head of Consulting at Callcredit Information Group, will lead data strategy for Amaze One with input into Occam, the St Ives sister company.

His role will include sourcing, designing and packaging of innovative new data propositions – and new revenue streams – for clients. [more…]

How can a DMP help unite the marketing and advertising eco-system?

by on January 7, 2016

Data is without question any brands biggest asset outside of its customer base. However, a brands ability to use the data it has available to enhance the experience of its customers can be difficult without the necessary talent and infrastructure to utilise it in the most effective way possible.

If a brand doesn’t understand its customers something is going seriously wrong. It won’t be able to positively influence them, add value to their lives or provide them with the information they need at, or before, the point they interact with them. These factors are true of both the marketing materials and advertising campaigns customers will interact with. [more…]