Teradata Marketing Applications, the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report for a fourteenth consecutive year. […]
The IPM is delighted to announce that the results from its latest IPM Diploma, and Incentive and Motivation Diploma intakes achieved phenomenal results. Both courses achieved a 100% pass rate; with 60% of candidates achieving a credit and 9% receiving
IPM announce results for Diploma and Incentives and Motivations Courses Read More »
According to a OnePoll.com survey, 70% of us regularly send texts and emails to the wrong people. The worrying word here is ‘regularly’. This isn’t a post about accidentally sending raunchy messages to your mum, but it does highlight the
3 ways to get your email to the right person – Sarah Hooper, Amaze One Read More »
mcm creative group, the communications consultancy, today announces the launch of their brand new app ‘Emplify’, designed to help clients improve employee engagement and communication within their businesses. ‘Emplify’ was created by the team at mcm creative group to address
mcm creative group unveils ‘Emplify’ app for employee engagement Read More »
A multiyear research study by Gallup — based on 108,989 respondents, 19,093 business units and the analysis from measuring the engagement of nearly 18 million customers — has revealed that B2B companies are at risk of losing two-thirds of their
71% of B2B at risk, according to Gallup study Read More »
Guy Milsom, Business Development Manager, Occam writes … Change happens whether you like it or not. So how do you control it? Well you can’t. The main thing that businesses need to do is to understand and encourage change, foster
Event: Top tips on transforming data driven communications – Guy Milsom,Occam Read More »
Research by Pragma Consulting, uncovering the shopping habits of women across the UK, has revealed retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing. Pragma surveyed
High street fashion ignores £9bn opportunity from shopper’s research habits Read More »
http://fits.me/pages/consumer-survey-report The ‘grey market’ (traditionally defined as consumers aged 50+) has tremendous potential to turn retail growth prospects around in 2016, according to new research from garment fit specialist Fits.me. Bucking longstanding stereotypes about this market, in a recent national
Grey Pound offers huge potential for retailers, according to Fits.me study Read More »
Paul, the former Head of Consulting at Callcredit Information Group, will lead data strategy for Amaze One with input into Occam, the St Ives sister company. His role will include sourcing, designing and packaging of innovative new data propositions –
Movers & Groovers: Amaze One, appoints Paul Kennedy as data strategy director Read More »
Data is without question any brands biggest asset outside of its customer base. However, a brands ability to use the data it has available to enhance the experience of its customers can be difficult without the necessary talent and infrastructure
How can a DMP help unite the marketing and advertising eco-system? Read More »
