Shaken & Stirred - Influential Brand Profiling and Positioning

Teradata Marketing Applications recognised as MRM Leader in Gartner Magic Quadrant for 14th year running

Teradata Marketing Applications, the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report for a fourteenth consecutive year.

The report compares category vendors based on completeness of vision in the Marketing Resource Management market, and on their ability to execute that vision.

“Teradata is honored by its continued presence in the Leaders Quadrant of the Gartner MRM Magic Quadrant.

Our focus remains on empowering marketers to adapt to their individual customer’s changing needs through improved marketing agility that drives sustainable business growth,” said Bob Fair, president, Teradata Marketing Applications and chief operating officer, Teradata Corporation.

Teradata has made the report available for complimentary download on the Teradata website.