Tango will return to television advertising for the first time in five years with a “irreverent and provocative” campaign. Watch the video The soft drinks brand has dropped its ‘you know when you’ve been tango’d’ message in favour of a
‘ARGH!’ / What do you think of the new ‘provocative’ Tango ads? Read More »
Here’s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. by Ginny Soskey Maybe that’s why
Typo blunders : Who is wishing for a spell-check app right now? Read More »
Kellogg’s gets catty as part of its “beware of copycats” campaign with an internet spoof of the Aldi low fat cereal advert to promote Special K’s new tastier three grain recipe.
FMCG video / Kellogg’s gets catty – great ad, very funny! Read More »
This is an interesting positioning story about Asda, Morrisons and Ben & Jerry Ice Cream. It all started with two left hand page ads in Thursday’s Daily Mail. They were both the same size and for Ben & Jerry products. The
The term brand ambassador (or advocate) means different things to different businesses, but all tend to agree on a handful of key points; successful brand ambassadors exhibit the corporate identity and act to humanise the brands they champion. Some define
7 great ways to build brand ambassadors / Jon Marlow, Cosine Read More »
RT @graphic_design_: Lovely angle for ‘mortgage approvals’. Well done Natwest (& of course M&C SAATCHI) bcove.me/346zb7xq — M&C Saatchi UK Group (@MCSaatchiGroup) June 4, 2013
New video – ‘mortgage approvals’. Well done Natwest (& M&C SAATCHI) Read More »
SMI 2013 Conference 360 Degrees of a Social Company How social tools, technologies and thinking are shaping the next generation of successful companies and organisations. Nowadays, almost every FTSE 250 company is employing social media in their business planning and
Events : 360 Degrees of a Social Company / SMI 2013 Conference Read More »
Citroën has extended its UK relationship with creative agency CMW following the agency’s successful activity with the brand’s new car buying audience.
CMW grows Citroën relationship with new Fleet and Used Car CRM activity Read More »
“Expect to see more awards ceremonies for thinking and doing, and fewer accolades for simply making an idea come to life.” The Won Report, the annual global guide that ranks agencies based on the number of creative gongs bagged at
The Share Centre, one of the UK’s most trusted and well known stockbrokers, has unveiled its new website. Designed and developed by creative engagement agency Rufus Leonard, the site – www.share.com, has been created to improve marketing effectiveness while better
The Share Centre / Conversion rate has increased from 9% last year to 36% Read More »
