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TV

Attracting clients and building relationships via broadcast marketing

Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player. The period for which an advertisement can be sustained on a visual medium like television is greatly restricted because

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Lessons learned from HMV’s very public Twitter meltdown | Fast Company

In the course of seven subsequent tweets, Poppy Rose Cleere, the company’s newly axed 21-year-old online marketing and social media planner , aired HMV’s dirty laundry to the world: the “mass execution” of loyal workers; gross mismanagement at the head

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Adconnection unveils first ‘Second Screen’ integrated media campaign for Lovestruck

Adconnection, the leading independent media planning and buying agency, has unveiled the UK’s first ‘dual screen’ connected media campaign – synchronising TV and online display activity – for Lovestruck.com. The ‘Lovestruck Here’ dual screen campaign, which launches this Friday 8

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Research : inTV – How to harness the power of conversations

New research published today by inTV shows that 90% of consumer conversations about products or services feature at least one brand, demonstrating the power of consumers as brand ‘Transmitters’, increasing the value advertisers achieve from their campaigns exponentially through earned

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