TheMarketingblog

TV

Message for advertisers, sponsors and content providers – Meet the new family of Giant iTabs

Bringing together smart phone, tablet and multi-channel marketing into one complete digital touchscreen solution, The Giant iTab now comes as a range of complete designer touchscreen and tablet solutions. With new modules in differing types and sizes, to suit most

Message for advertisers, sponsors and content providers – Meet the new family of Giant iTabs Read More »

Nivea Interactive web film / Can Emily keep her cool, regardless of how stressed she gets?

Germany gets an airport prank to test how well Nivea’s deo holds up to stress, but the UK gets an interactive web film. Agency Republic does a nice job with this fun YouTube video that features a couple on a

Nivea Interactive web film / Can Emily keep her cool, regardless of how stressed she gets? Read More »

Arundel Castle has appointed Midnight Communications to handle their media relations campaign

Arundel Castle has appointed Brighton based Midnight Communications to handle its 2013 media relations campaign. One of the largest inhabited and complete castles in England, Arundel is situated in magnificent grounds overlooking the River Arun in West Sussex. It was

Arundel Castle has appointed Midnight Communications to handle their media relations campaign Read More »

South Africa : Claims of profiteering as reality TV show featuring Reeva Steenkamp airs

Women’s rights groups in South Africa have called for proceeds from a reality television show featuring Reeva Steenkamp, whom Paralympian Oscar Pistorius is accused of murdering, to be donated to charity. The first episode of Tropika Island of Treasure was

South Africa : Claims of profiteering as reality TV show featuring Reeva Steenkamp airs Read More »

News Nuggets : Tesco, SARS, BBC, Topless models, Scotland, Retirement and Pope Benedict

LONDON – Tesco, Britain’s biggest retailer, said on Monday it had found horse DNA exceeding 60 percent in some of its own-brand frozen spaghetti bolognese meals withdrawn from stores last week. LONDON – A new virus from the same family

News Nuggets : Tesco, SARS, BBC, Topless models, Scotland, Retirement and Pope Benedict Read More »

Can Vine become a video marketing preview tool?

Companies have begun to develop interactive content marketing strategies, focusing on visual media as a way to attract new prospects and create long-term relationships. Brafton has reported that 70 percent of B2B and B2C brands use video content to engage

Can Vine become a video marketing preview tool? Read More »