More than half of UK marketers admit to publishing AI-generated content without telling audiences it was created with artificial intelligence, according to new research that raises questions about transparency and trust in digital marketing. The AI Adoption in Marketing Study,
Over Half of UK Marketers Publish AI-Generated Content Without Saying So, Study Finds Read More »
Introduction to Popunder Advertising Popunder ads are a form of online advertising that pops up in a new browser window behind the main one – think of it as a sneaky little cousin to those annoying popups that used to
The Best Popunder Ads: Strategies and Examples for Effective Campaigns Read More »
Mailchimp is one of the best-known names in email marketing automation. What started as a simple newsletter tool has become a full marketing platform that helps businesses connect with audiences across multiple channels. Originally launched in 2001, Mailchimp began as
Mailchimp Review 2025: What Does Mailchimp Do, Pros and Cons Explained Read More »
Introduction to Content Marketing Understanding Business Goals and Objectives Identifying Target Audience and Buyer Personas Conducting a Content Audit Developing a Content Calendar Creating a Content Strategy Creating High-Quality Content Effective content creation can generate high quality leads and qualified
Two-thirds of UK shoppers say they’ve cut down on impulse spending, with many turning towards a more minimalist lifestyle as the cost-of-living crisis continues to bite. New research from digital experience platform Optimizely, based on a survey of 1,000 UK
Brits Cut Back on Impulse Shopping as Minimalism Meets Cost-of-Living Squeeze Read More »
New research from Optimizely shows UK marketing teams feel sidelined in decision-making. 75% of marketers report senior leadership makes key decisions without consulting the teams executing campaigns At the same time, 81% of marketers say their leaders expect them to deliver
More than half of UK consumers (57%) say they don’t trust brands to use AI responsibly. A staggering 76% also admit they have little confidence in how their personal data is handled — marking a 41% drop in trust since
Running a small business is hard enough — but trying to market one with barely any time or budget? That’s the reality for thousands of UK SMEs in 2025. A new report, The SME Marketing Playbook: Smart Strategies for UK
Struggling With Marketing — But This New Guide Could Help Read More »
Every year, around Earth Day, sustainability surges back into the spotlight. Brands update their logos with green flourishes, post pledges on social, and talk loudly about their eco goals. But once the buzz dies down, many go quiet. That inconsistency
Sustainability Shouldn’t Just Be a Headline — It Has to Be a Habit Read More »
Next time you open your grocery app to reorder coffee, notice which products jump to the top. That sponsored listing? It’s no random placement—it’s part of retail media. What began as a simple tool for online shops has grown into
Retail Media: The Hidden Profit Engine Powering Your Favorite Store Read More »
