iPhone
by Will Corry
on June 11, 2016
For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.
But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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by Will Corry
on May 19, 2016
A special occasion with a Royal Touch
The Duke and Duchess of Cambridge and Prince Harry were at the Olympic Park on Monday (16 May) for the official launch of their new mental health initiative, the Heads Together campaign.
The royal trio are hoping to break down the stigma surrounding mental health with their new campaign, and help people feel more comfortable discussing mental wellbeing, as well as providing the tools they need to support friends and family. |
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by Will Corry
on May 4, 2016
"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.
Here are some basic SEO tips to get you started:
1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time. [more…]
by Will Corry
on April 20, 2016
Mark Jones on new products for Giant iTab
Mark Jones (at left) shares the latest product from Giant iTab--a small, portable "Core" that transforms a monitor into a giant smartphone. As a result, event producers need not ship fragile monitors long distances.
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