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“In this new Age of Participation, you must get customers to participate in order to achieve results” / Daina Middleton, Global CEO of Performics

A Marketingblog Exclusive Five questions interview with Daina Middleton, Global CEO of Performics A pioneer in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the Global CEO of Performics, the performance marketing

“In this new Age of Participation, you must get customers to participate in order to achieve results” / Daina Middleton, Global CEO of Performics Read More »

Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London

STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’ London, 28 November, 2012: a digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at

Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London Read More »

Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics

The Participant Marketing Model and Performance by Daina Middleton, CEO, Performics My previous posts covered the history of consumerism and the need to change marketing’s vocabulary to better reflect its participatory nature today. Now, let’s look at the new reality

Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics Read More »

In the UK, nine out of 10 mums (86%) either own or regularly use a laptop / BabyCentre

UK mums lead the world when it comes to smartphone usage 27 November 2012 – The Global Media Mum 2012 Report released today by BabyCentre, the world’s number one pregnancy and parenting brand, shows that UK mums are leading the

In the UK, nine out of 10 mums (86%) either own or regularly use a laptop / BabyCentre Read More »

Be creative! Make your images come alive with music, video, text, images, shops and more! / Marketingblog Interactive Graphic Concept

How to get your name up in interactive lights. Be one of the first marketers to use this new Marketingblog Interactive Graphic Concept. Will Corry 01784 434 412 [email protected] Call today – your time will be very well spent. Think

Be creative! Make your images come alive with music, video, text, images, shops and more! / Marketingblog Interactive Graphic Concept Read More »

“We have found him full of business creating ideas that don’t break the bank” John Starr on Will Corry

“We have worked with Will a number of times in the last few years and have found him full of business creating ideas that don’t break the bank. We would recommend his services to any company looking to engage with

“We have found him full of business creating ideas that don’t break the bank” John Starr on Will Corry Read More »

New : ‘Disruptive’ marketing stories about Tesco, YouTube, PPC ad testing, Adpharm, John Lewis

Enjoy one of our new, just launched sister sites – TheMarketingDisruption’ Daily. You can sign up to get a ‘disruptive marketing’ issue every day. Improve your results by creating ‘disruptive’ editorialised branded content – talk to us about banner and

New : ‘Disruptive’ marketing stories about Tesco, YouTube, PPC ad testing, Adpharm, John Lewis Read More »

Thanks to BT for choosing Shopitize as the app of the week

Shopitize via BT UK Get exclusive supermarket offers straight to your phone – just snap your receipts with this free app and claim your cashback! Plus get great features including unlimited receipt storage.  Shopitize is usually invitation only, but we’re open

Thanks to BT for choosing Shopitize as the app of the week Read More »