TheMarketingblog

Apps & Software

B2B Marketers : Interested in a robust inbound marketing machine that attracts your prospects? – Then get this handy ten step eBook

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for. Your website may be your most important marketing tool, but it’s not just […]

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UK ad viewability hits highest level in 18 months / IAB/PwC’s Digital Adspend study

Following IAB/PwC’s Digital Adspend study, there’s more good news for the UK online ad industry as ad viewability levels hit their highest level in 18 months, according to Meetrics. However, the UK still lags well behind other European countries and, based on

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[Research] “Online consumer-generated content greatly influences the in-store shopper” / Bazaarvoice

Bazaarvoice announced today the results of a study focused on consumers who research online, buy offline (ROBO), derived from retail data from 20+ of the world’s leading retailers, which helps brands and retailers better identify the in-store revenue impact in

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Today’s young adults are generation DIFM (‘Do It For Me’) .. Pragma

AJ Chandrasena, Pragma Consulting  writes .. An Englishman’s home may be his castle, but when it comes to fixing it up, it seems he prefers to pass the job to someone else. A 2012 Aviva survey revealed that today’s young adults

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[Events] … DMA challenges brands to re-connect with consumers on data

Data is at the heart of the modern economy, but recent press exposés have highlighted how companies are risking significant reputational damage by not taking responsibility for how they handle and source data. At today’s Data Protection 2016 conference, the

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