Mobile
For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.
For all travel companies, 89% of last-minute booking traffic is now on mobile devices
The majority of mobile traffic and bookings comes from travellers looking to get away on a whim, so the convenience of online and apps helps drive this change. Although increased mobile use gives more opportunity for retailers to connect with their consumers, it highlights the importance of connecting these touchpoints across all devices so convenience doesn’t come at the price of a great user experience. [more…]
You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want.
This is a revolution in the entertainment world. Some say it was started by Apple with the introduction of iTunes. Before iTunes was unveiled, most streaming sites were illegal, and Apple was the first big manufacturer to fully commit.
Smartphones and tablets are replacing the classic desktop.
Therefore it is hardly surprising that more and more mobile shopping is taking place.
To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be optimised for tablets and smartphones.
By Herbert Buchhorn* [more…]
Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.
So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.
Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.
Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients.
Created with the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering,
Delete www.deleteagency.com worked with the firm to redesign and restructure the site for better conversion and engagement with Carter Jonas’ clients, by streamlining and enhancing the entire user experience.
What are your opinions of chatbots?
2017 hasn’t been a very good year for Facebook and their progress with chatbots. The end of February saw reports on the bots hitting a 70% failure rate, as they were lacking understanding of the interaction, resulting in a human representative having to step in. This caused the social media giant to scale back its AI ambitions.
The end of July also saw Facebook experience adverse results and having to shut down their experiment. The social media giant’s AI researchers were attempting to teach the chatbots how to negotiate, however the bots identified as Bob and Alice deviated from the scripted conversation and continued communicating in their own manner meant to imitate human speech. [more…]
Account registration emails, purchase receipts, password reminders, support tickets, invoices and service alerts are all examples of transactional email and messages. Your newsletter? That’s marketing, and so are your autoresponders.
We told you about email marketing automations before. Basically, if you have a one-on-one product/service and shopping/account-centric, transactional is the name of the game.
Provides Publishers access to People-Based Marketing Budgets
Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.
This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]
As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.
There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.
Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.
The only interaction with a customer service representative is when the buyer collects their food.
Marketing technical products can be challenging.
Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.
Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.