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Tech

Research : Brand advocates and consumer trust: the secret to Mazuma Mobile’s success

Mikkel Drucker, VP Marketing, Trustpilot Brand advocates and consumer trust: the secret to Mazuma Mobile’s success The digital age has granted consumers more power than ever before, with many potential customers forming an opinion on a brand from social media

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AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

AudienceScience, the maker of the AudienceScience Helios Enterprise Advertising Management System, has been ranked a “strong performer” in The Forrester Wave: Demand Side Platforms, Q2 2015.  This Wave (Forrester’s evaluation of vendors in a software, hardware, or services market) evaluated nine

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OppAlerts : New product allows technology vendors to leverage online consumption data to accurately target potential buyers

“Sales and marketing teams become unstoppable” DiscoverOrg Launches OppAlerts to Predict Customer Purchase Intent  – New product allows technology vendors to leverage online consumption data to accurately target potential buyers

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Continuous Quality Coverage Framework™ : “iPhones hold twice as much share in the U.S. than in Europe”

As device proliferation continues, mobile app developers need an effective strategy for ensuring real world performance and quality prior to release. To help mitigate risk, Perfecto Mobile has developed the Continuous Quality Coverage Framework™ (CQCF™), a patent-pending solution for generating

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B2B Marketers : Get a 100% discounted bespoke newsletter for your business – special trial offer

I will show you how to get the right newsletter, with the right content designed to get you that all important new business. Sign up for your bespoke newsletter here or click find out more

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Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year? Read More »

Content Marketing : How the motor industry can achieve the best possible results for the money spent

How Content Marketing Can Benefit the Motor Industry When Felix Baumgartner made his record-breaking skydive for the Red Bull Stratos project in 2012, he did much more than set the record for distance and speed in a four-minute free-fall that

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