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IRX15 PREVIEW Understand what customers want and adapt, NBTY’s Hardy warns

IRX15 PREVIEW Understand what customers want and adapt, NBTY’s Hardy warns http://t.co/pVtCn1wQoU … via @etailexpo pic.twitter.com/gP0Vu70cSd — Will Corry (@slievemore) February 22, 2015

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero Understand. Create. Deliver. Measure. What is Accelero? Is Accelero unique? Why is Accelero being launched now? Is it being sold as one product? What difference will a client’s

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Events : E-goi / Are you in London? Come on down to TFM&A

E= Goi / Are you in London? Come on down to TFM&A … …http://t.co/iHL6mL9vsx … pic.twitter.com/eRmMLlpMxW — Will Corry (@slievemore) February 13, 2015

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It’s catch up time : EditorEye talks marketing trends with E-goi’s Tiago Oliveira

Marketers are forever playing catch-up": EditorEye talks marketing trends with E-goi http://t.co/CaQG9WNfYw … pic.twitter.com/RpfrxTaVuW — Will Corry (@slievemore) February 13, 2015

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New Signal #Infographic: Why a single view of the customer is vital for marketers:

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

Understand. Create. Deliver. Measure. Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has

Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package Read More »

Smartphone sales for Valentine’s Day increase 91% YOY – Rakuten Marketing data

Lovers shop on-the-go for luxury gifts Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s

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A really useful guide – top recommended marketing tools by pro bloggers

From www.huffingtonpost.com (via @Blogericious) – February 8, 6:31 AM Most successful bloggers are not only great storytellers. They know the best and most effective tools of the trade too….

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