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VCCP Media has bought adconnection in a deal that will treble its annual billings to £50 million

by on November 19, 2015

Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD.  Paul Mead will be the Chairman.

Adrian Coleman, one of the founders of the ad agency VCCP, describes it as "reintegration". Others call it the return of "full service". But the thinking behind this week’s acquisition by VCCP of Adconnection, to create a top 20 UK media agency, is clear.

VCCP wants to reunite media buying with creative and all other disciplines, such as public relations, content creation and sports marketing, under one roof

Picture .. Catherine Becker and Nick Baum of adconnection.

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In the education industry? …. What will happen to your 2015 graduates? We shed some light / adconnection

by on November 13, 2015

Graphic by Shutterstock

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adconnection wins Canary’s £1M media planning and buying account

by on October 30, 2015

Canary, innovators in smart home security and recognised as the fastest growing security start-up, has appointed adconnection to manage its media planning and media buying account in the UK. [more…]

Exclusive : adconnection CEO, Catherine Becker, on key media trends

by on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.

http://www.adconnection.co.uk/

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The Metro wins Innovations Challenge Award .. adconnection

by on August 3, 2015

The Metro wins Innovations Challenge Award

A shortlist of ten media owners last week pitched their most innovative media ideas to a panel of judges for adconnection’s fourth annual Innovations Challenge.

There was a strong mix of traditional and modern media owners taking part including The Guardian, Metro, Adform, Acast, Visual Voice, Exterion Media, RadioWorks, JCDecaux, AdMaxim and Time.Inc.

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The Metro, Time Inc., Adform, The Guardian, Visual Voice, Acast, RadioWorks, JCDecaux, AdMaxim and Exterion Media : All shortlisted for adconnection’s Innovations Challenge

by on July 29, 2015

Media owners go head to head in adconnection’s Innovations Challenge

This week, adconnection, the independent media planning and buying agency, will be putting media owners to the test as they host their annual Innovations Challenge; an afternoon of ruthless competition that sees a shortlist of 10 media owners from across the industry compete to be crowned this year’s innovations winner. [more…]

UK’s ‘Challenger Banks’ – five different approaches … adconnection

by on July 7, 2015

adconnection is the leading performance media planning and buying agency, working a lot with challenger brands. Their blog highlights the media, advertising and marketing lessons that can be found in the news every day...

Last week the Government cut more of its stake in Lloyds Banking Group, bringing the total raised through the sale of its shares to more than £12.5bn and meaning that the UK taxpayer now owns less than 16% of the bank. Gordon Brown's rescue of Lloyds TSB with over £20bn of public money came to be emblematic of the 2007-09 financial crisis and the severe blow dealt to the reputations of the UK's major high street banks. [more…]

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

by on June 27, 2015

"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...

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“The art of the 30 second TV advert is far from dead” : Dan Marshall, adconnection

by on June 25, 2015

Dan Marshall, adconnection writes .. The Guardian posted an article this week proclaiming the death of the 30 second TV advert, (30 seconds in this context is in reference to all length adverts viewed in real-time on TV sets).

The article suggests that culturally, the 30” ad has no place in today’s society, and that it’s “doomed to be relegated to the dustbin of 20th-century artefacts, right up there with cassette players and dial telephones.” This is not the case in the UK, in fact, it’s far from it.

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adconnection is selected as one of Britain’s most inspirational companies of 2015

by on April 1, 2015

2015 list of the 1,000 companies to inspire Britain.

adconnection @adconnectionUK are delighted to announce that they have been included, for the second time running, in Britain’s 1000 most inspirational companies.

Check all the names here ...

The report, which is published annually by the London Stock Exchange in conjunction with the Telegraph, is based on financial growth both short and long term, as well as team growth and success in out-performing industry peers.

http://www.adconnection.co.uk/ [more…]