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ad:tech London

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by on May 26, 2015

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Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by on April 12, 2015

ad:tech London – Call For Papers Now Open

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.

If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.

ad:tech London 2015 conference - call for papers

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Incentive traffic is a completely separate channel – ad:tech London Tuesday / Wednesday 21:22 October 2014

by on October 18, 2014

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Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by on October 17, 2014

http://goo.gl/XrSkJN

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What’s on at ad:tech London this year? / Next Tuesday and Wednesday 21-22 October

by on October 16, 2014

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Turning UGC hashtag campaign into commerce – by Dan Kimball, CMO at Thismoment / ad:tech London

by on October 14, 2014

TURNING UGC HASHTAG CAMPAIGN INTO COMMERCE
Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?
UGC, It’s More Than a Phase
UGC is a very powerful tool to incorporate authentic user-voice elements into your marketing and brand storytelling initiatives. With 59% of Millennials nowadays trust UGC more than the brand-produced content, this type of brand advocacy should not be overlooked.
Here’s the tricky part, while some of these efforts yield great value for brands looking to create fun, engaging and unique campaigns as well, other times the ROI opportunity is missed.

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AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22

by on October 13, 2014

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].
Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

To learn more about Branded Mini-Games visit the official website at http://www.brandedminigames.com.

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Events : 9 important ad:tech London highlights not to be missed by Dan Brain

by on October 10, 2014

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#adtech_london Latest Tweets : Ryanair, @ZenithOptimedia, @AD2ONEUK

by on October 9, 2014

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