Shaken & Stirred - Influential Brand Profiling and Positioning

Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about …..  Putting experience at the forefront of brand transformation
ad:tech London

Kenny Jacobs is Chief Marketing Officer of Ryanair, Europe’s biggest and the word’s leading low-cost airline. He is responsible for sales, marketing and customer service at Ryanair. Previously Kenny was CMO for Moneysupermarket plc which has a set of digital brands saving consumers money on insurance, finance, energy and travel.

Kenny has spent most of his career in retail, with Tesco PLC as marketing director in Tesco Ireland and brand director for Tesco UK. Prior to that he worked for German retailer Metro Group GmbH in various roles in marketing and IT in Europe and Asia.