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Total Media launches performance media agency, Running Total

The behavioural planning agency, Total Media, has today announced the launch of Running Total, a new joint venture specialising in performance media planning and buying. The venture will be co-owned by Total Media, and John Marshall and Colin Reynolds, who

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Optimizely soundbite: Personalisation ­beginning to achieve multi-channel campaign management

Personalisation – Beginning to achieve Multi-Channel Campaign Management As customer expectations rise, the ability to deliver both tailored offers and content that reflects customer interests and behaviour consistently across every channel is becoming imperative. Those organisations that will take the

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CommuniGator soundbite: The future of email / Victoria Dyke, Marketing Manager at CommuniGator

It is shocking to think how much the world of direct and digital marketing has changed since the 90s. The first ever email was sent 46 years ago, and today technology has evolved into one of the most cost-effective forms

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Watch : Guess which Hollywood films are recreated in new Jarlsberg cheese campaign

Jarlsberg cheese gives movie fans a whole new take on their favourite films, with three new videos of classic dinner scenes shot from an entirely new angle. Created by Stockholm and Amsterdam-based creative agency, Perfect Fools, this new take puts

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