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How to find the best social media contest and sweepstakes ideas

How to find the best social media contest and sweepstakes ideas

by on July 5, 2019

It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.

Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.

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3 online marketing tips for any business

3 online marketing tips for any business

by on June 26, 2019

In recent years, the world of marketing has altered dramatically in terms of the way in which businesses choose to market themselves to their audience.

Due to the rise in technology, traditional forms of marketing are well and truly a thing of the past with the popularity of online marketing.

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Winners of the high street Christmas battle – by iD’ Experiential’s Laura Leonard

by on January 9, 2014

The fight for Christmas has become a fierce competition over the last few years with the department stores Christmas adverts being as eagerly anticipated as Santa. Now all the mince pies and mulled wine have been consumed, iD’ Experiential Group Account Director, Laura Leonard (pictured) reflects on which retailers triumphed during the Christmas period.

2013’s initial winner is undoubtedly John Lewis who has recently announced sales were up 1.2% with record sales in city centre stores on Monday 23rd December. However their high street rivals, Debenhams have not fared so well with a profit warning issued this week.

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