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Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing

Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing

by on July 3, 2017

Following a three-way pitch, the UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries.

Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display Marketing services and ongoing technical support and maintenance. To deliver, they will be targeting those looking to purchase retirement properties and key influencers in the decision process, such a friends and family members. [more…]

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

by on February 11, 2016

Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system.

The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.

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RadiumOne eyes Nordic growth with new Norway office

by on January 15, 2016

Programmatic advertising specialists RadiumOne has continued its international expansion by opening an office in Norway, one of the world’s most advanced digital ad markets. [more…]

Thomas Cook Airlines launches its first programmatic ad campaign

by on April 15, 2015

Early tests see cost per customer acquisition falling by 75%

Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.

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Programmatic / TV and online ads to be synced via new programmatic offering

by on December 3, 2014

Infectious Media integrates new programmatic platform enabling online ads to be served in sync with TV ads

Taps into consumers’ dual-screening habits by triggering display ads to run within milliseconds of TV ads

Infectious Media, @Infectiousmedia the programmatic specialist, has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.Online ads will be deployed programmatically on desktops and tablets within milliseconds of a TV advert appearing.

This allows brands to reach audiences across dual screens, maximising the impact of their TV investments. The technology is able to establish the right time to deploy ads by tapping into a commercial database containing information on TV slots for over 2,000 channels, across 60 countries.

http://www.infectiousmedia.com/

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Performance Marketing Insights London / Attribution to multichannel; personalisation to customer journey; device marketing to display

by on August 17, 2014

Events : On October 28th, Performance Marketing Insights presents ‘Capture, Cultivate and Create’ | Enjoy - Really Fresh 'Social Business' News | Scoop.it

On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation #PMILDN across the digital and performance marketing sector.

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Movers & Groovers : Exponential Interactive appoints APAC managing director John McKoy as Chief Revenue Officer

by on October 29, 2013

London – 29 October 2013 - Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy transitions into his new role from within Exponential Interactive to manage all of Exponential’s revenue producing, external facing teams in the US and globally.

“By combining some of the most advanced audience targeting and optimization solutions with compelling and engaging ad experiences across display, video and mobile, Exponential Interactive has separated itself in the advertising intelligence space. Now the mission is to take those solutions to advertisers and agencies so they can gain the maximum benefit. It's an enormous challenge in such a competitive and complex landscape, but one that's a privilege to take on,” said McKoy.

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Events : 40 conference sessions, 80 speakers / a4uexpo London 2013

by on June 5, 2013

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Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics

by on November 28, 2012

The Participant Marketing Model and Performance by Daina Middleton, CEO, Performics

My previous posts covered the history of consumerism and the need to change marketing’s vocabulary to better reflect its participatory nature today. Now, let’s look at the new reality of marketing in the digital era and discuss why the participant marketing model will dominate performance marketing disciplines in the years ahead.   Contact Daina at daina.middleton@performics.com.

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Rocket Fuel enters Japanese market via strategic alliance with cyber communications inc.

by on October 19, 2012

Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced it will expand into Japan via a strategic alliance with cyber communications inc. (cci), Japan’s largest digital marketing company and a wholly-owned subsidiary of Dentsu.

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