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RadiumOne eyes Nordic growth with new Norway office

by on January 15, 2016 in Business, Digital Marketing, Lead Article

Programmatic advertising specialists RadiumOne has continued its international expansion by opening an office in Norway, one of the world’s most advanced digital ad markets.

The operation will be led by advertising technology veteran, Ketil Øye, who becomes RadiumOne’s Managing Director, Norway.

During his 20 years in digital media, Øye has held senior business development roles aRadiumOne eyes Nordic growth with new Norway office Most recently, he was commercial director at ad tech business AdForm.

He will report to Rupert Staines, RadiumOne’s European MD.

According to eMarketer, Norway is the world’s second most advanced market, behind the UK, in terms of digital advertising’s share of total ad spend (45%) and ranks third globally in both total media ad spend per person and digital ad spend per internet user. The IAB estimates the Norwegian display, video and mobile ad market is worth about €300m, with around 30% of this spend being delivered programmatically.

One of the primary reasons for opening an Oslo office is to service the increasing business RadiumOne is winning across the Nordics region.

Staines said: “Norway is one of the world’s most advanced digital ad markets and a key strategic choice in our international expansion. Having the calibre and local market knowledge of someone such as Ketil is vital to spearheading our launch into Norway and bolstering our overall Nordics presence.”

The US-based company is aiming for rapid international growth, opening offices in Italy and Singapore last year. Its European office presence now includes London, Manchester, Paris, Amsterdam, Copenhagen, Milan and Oslo.

 

 

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