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StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced the results of its “StrongMail Mobile Marketing Survey 2012.”
The survey showed strong and growing adoption for a wide range of standalone and integrated mobile marketing programmes; however, lack of resources and strategy were also identified as the key challenges holding businesses back from embracing mobile marketing. Conducted in April 2012, more than 800 business leaders participated in the global survey.
Scott Sullivan has been appointed global chief technology officer (CTO) of Adconion Media Group. www.adconion.com
In the new position for the rapidly growing Adconion Media Group, Mr. Sullivan will focus on developing the company's technology and product strategies – with a focus on delivering innovative ad formats that span display, video and social, whilst continuing to extend the platform across multiple screens and devices. [more…]
MediaMind and DG have announced that GroupM and 24/7 Media, WPP’s marketing technology company have endorsed DG and MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide.
Creston is relocating two of its leading marketing agencies, EMO and The Real Adventure (TRA), to Bristol Temple Quarter Enterprise Zone.
TRA and EMO will be the first commercial tenants to move into the newly completed Enterprise Zone. [more…]
Internet Retailing Expo (IRX 2012), taking place at the NEC in Birmingham, 21-22 March, is THE big event in the ecommerce and multichannel retail calendar.
Social commerce needs to be embraced across every consumer touch point, advises Reevoo [more…]
IRX 2012 : free to attend conference, workshops and expo aimed at multichannel online retailers.
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
