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Amazon ‘Dashes’ the hopes of UK supermarkets

Amazon ‘Dashes’ the hopes of UK supermarkets

by on September 1, 2016

The launch of Amazon’s ‘Internet of Things' Dash service could steal 20% of UK supermarket online sales, says e-commerce delivery expert ParcelHero.

Amazon is continuing its assault on the UK grocery market with the launch of its Dash service for UK Prime members. While some industry experts are predicting it will capture just 3% of the grocery market for Amazon, e-tail delivery specialists ParcelHero believe the launch of Dash could capture Amazon a 20% share of the online market by 2020 – and could even spell doom for one supermarket chain.

https://www.parcelhero.com/

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Smirnoff Cider’s neon pink tractor hits the streets of London

Smirnoff Cider’s neon pink tractor hits the streets of London

by on August 26, 2016

"Join us in tasting our contemporary new take on cider”

Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising and delighting consumers with their large, raspberry-coloured tractor this morning, as it appeared alongside iconic landmarks such as Westminste Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. [more…]

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

by on August 25, 2016

A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.

There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?

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Blunders : Tesco caught out in fake farms scandal – mind-goggling

Blunders : Tesco caught out in fake farms scandal – mind-goggling

by on July 19, 2016

Via MAA

You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards.

Why? Because it’s made up a series of nice-sounding farm brands to give the impression this stuff is grown or reared on said farms when, in fact, it can come from anywhere.

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Colour theory and the psychology of in-store promotion

Colour theory and the psychology of in-store promotion

by on April 8, 2016

Phillip Adcock, the founder and managing director of Shopping Behaviour Xplained Ltd writes

All human beings have an inbuilt reaction to colours, whether it’s the calming effect of blue or the alarming effect of orange. Even the colours and number layouts on price labels are carefully chosen to manipulate our instincts.

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Breaking News : Tesco end BOGOF deals in favour of price cuts

by on February 2, 2016

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Tesco ‘Free From’ range starts 2016 with new look and feel developed by Coley Porter Bell

Tesco ‘Free From’ range starts 2016 with new look and feel developed by Coley Porter Bell

by on January 29, 2016

Leading brand agency overhauls design for growing ‘Free From’ range.

Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. [more…]

Tesco Blunders : How far wrong can you go with designing a birthday card?

by on January 28, 2016

  • Tesco is set to 'phase out' birthday card after receiving customer complaint

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BBH has invented a new family for Tesco

by on November 10, 2015

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News about Small Business, Vodafone, Brexit, Tesco, ITV and the National Grid .. City Briefing from the Telegraph

by on November 10, 2015

Welcome to our round-up of the biggest stories in the business world right now.

Vodafone claims 'turning point' as earnings grow

ABN Amro to raise up to £3.1bn in IPO

Britain's small businesses unfazed by threat of Brexit

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