Tesco
The launch of Amazon’s ‘Internet of Things' Dash service could steal 20% of UK supermarket online sales, says e-commerce delivery expert ParcelHero.
Amazon is continuing its assault on the UK grocery market with the launch of its Dash service for UK Prime members. While some industry experts are predicting it will capture just 3% of the grocery market for Amazon, e-tail delivery specialists ParcelHero believe the launch of Dash could capture Amazon a 20% share of the online market by 2020 – and could even spell doom for one supermarket chain.
"Join us in tasting our contemporary new take on cider”
Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising and delighting consumers with their large, raspberry-coloured tractor this morning, as it appeared alongside iconic landmarks such as Westminste Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. [more…]
A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.
There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?
Via MAA
You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards.
Why? Because it’s made up a series of nice-sounding farm brands to give the impression this stuff is grown or reared on said farms when, in fact, it can come from anywhere.
Phillip Adcock, the founder and managing director of Shopping Behaviour Xplained Ltd writes
All human beings have an inbuilt reaction to colours, whether it’s the calming effect of blue or the alarming effect of orange. Even the colours and number layouts on price labels are carefully chosen to manipulate our instincts.
Tesco end BOGOF deals in favour of price cut https://t.co/HhWvQY7STh pic.twitter.com/eGVeNCthVg
— Will Corry (@slievemore) February 2, 2016
Leading brand agency overhauls design for growing ‘Free From’ range.
Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. [more…]
Welcome to our round-up of the biggest stories in the business world right now.
Vodafone claims 'turning point' as earnings grow
ABN Amro to raise up to £3.1bn in IPO
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.