video
Latest : NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer. [more…]
Latest : Hotwire, the global communications agency, announces the launch of Hotwire Reels, a branded partnership with Irresistible Films created to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
The venture expands Hotwire’s existing video capabilities by offering clients greater scale and speed in the production and delivery of video content.
In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business
Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.
As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.
7 simple but effective tips for video marketing
Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.
Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?
The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.
![[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership](https://www.themarketingblog.co.uk/wp-content/uploads/2016/12/Untitled-design-215-205x137.jpg "[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership")
M&M’s flagship Leicester Square store has unveiled a spectacular daylight-visible retail display featuring two unique pods where bespoke, seasonal CG animation is stunningly 3D projection-mapped onto blank M&Ms bottles. See the installation in action in this video.
The pods mark the debut installation from the brand new reseller partnership between Optoma laser projectors and DisplayMapper: the world’s first web-based 3D projection mapping system. Both parties embarked on the partnership as a way to combine DisplayMapper’s easy-to-use software with Optoma award-winning projectors - making affordable and simplified 3D projection mapping available to the masses. [more…]
eBay.co.uk have announced the launch of its 2016 Christmas campaign – delivering the ultimate shop for the festive season.
The integrated campaign is led by a national television advertisement launching this weekend. Together with the vision of director Nick Gordon (whose credits include ads for MoneySupermarket and John Smith's), the ad offers a fly on the wall perspective of a familiar disco scene – with scenarios brought right up to date for the UK in 2016.
Watch our #video “PromoVeritas. Global promotional compliance made simple.” on @Vimeo https://t.co/8igFVFnGK3 #promoveritas
— PromoVeritas (@PromoVeritas) September 9, 2016
Like any large scale business decision, choosing a supplier for your video meeting software should be taken with care and planning. Video conferencing technology has evolved so much that there are now numerous options on the market which makes the decision that much harder. [more…]
Seriously™ Strong Cheddar has launched a new campaign which celebrates 160 years of heritage through its farmers, graders and the Scottish cattle herds that contribute to its unique taste.
Shot on location in South West Scotland where it’s produced, Seriously Strong Cheddar | Made in Scotland includes a film narrated by Seriously™ Strong dairy farmer from Stranraer, Rory Christie. [more…]
Twitter has Unveiled Twitter Engage, a new, standalone app to help popular creators interact with their fans and grow and retain an audience. Twitter Engage [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.