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Research : Nielsen Marketing Cloud grows its global footprint

by Will Corry on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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