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Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers Make Big Improvements in Omnichannel Marketing Performance
Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.
The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.
Every year we see trends emerge and marketing strategies appear and disappear, having their turn to be at the forefront of the minds of companies. Various trends appear and dominate brands everywhere constantly, as the marketing landscape changes year by year.
Creating, building and maintaining a brand is an important process and one that is crucial if you wish to stay at the top of your game. It is an ongoing process as the importance of various strategies shifts.
Europcar, the Official Car and Van Rental Partner of Arsenal Football Club, today released its brand new video ‘Road Trip’, starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck.
The amusing film follows the capers of the three teammates as they take a trip in a Europcar hire car, having thought they had missed the team coach to an away match.
The trio expertly capture the atmosphere of a somewhat tedious car journey as they bicker over driving and play in-car quizzes; there’s even a dashboard drum solo performance from goalkeeping legend Petr Cech. [more…]
Lloyds takes its next step in adam&eve brand debut https://t.co/H3Dhac7BeP pic.twitter.com/JIRdRB5tRF
— Will Corry (@slievemore) March 11, 2016
Here is a soundbite from David Peto, CEO and Founder at Aframe
First, video is eating up the Internet. By 2019, 80% of all global internet traffic will be consuming video. If you think that sounds extreme, think again – twelve months ago it had already reached 64%. With consumers now spending more time watching digital media than they do TV, the rise of video is indisputable.
It’s little wonder, then, that businesses are bolstering their online video capabilities as they look to respond to modern buying behaviours.
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Ramp named to the "Visionaries" quadrant
Why? Unlike legacy video platforms, Ramp's next-generation video platform makes videos more discoverable, searchable and engaging for viewers. Ramp also natively integrates with content platforms of record like Microsoft SharePoint, leveraging existing user authentication, security, search and workflows and eliminating silos of video content. [more…]
Programmatic advertising specialists RadiumOne has continued its international expansion by opening an office in Norway, one of the world’s most advanced digital ad markets. [more…]
Kleenex Tells the Most Heartwarming Story of a Man and His Dog https://t.co/GFH1lyUfuM #marketing pic.twitter.com/3B8c3n7gzM
— Guerrilla Marketing (@CGuerrillaMBlog) December 25, 2015
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
