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Catherine Becker

@VCCPMedia for winning Agency of the Year 2017 at #theconnies">What a win! Huge congrats to <a href="https://twitter.com/VCCPMedia">@VCCPMedia</a> for winning Agency of the Year 2017 at <a href="https://twitter.com/hashtag/theconnies?src=hash">#theconnies</a>

@VCCPMedia for winning Agency of the Year 2017 at #theconnies">What a win! Huge congrats to @VCCPMedia for winning Agency of the Year 2017 at #theconnies

by Will Corry on May 4, 2017

"Catherine Becker, CEO of VCCP Media said "It's an absolute thrill to win these awards for our integrated and connected work across media and communication in the industry as well as our data capabilities.

For the judges to recognise that we are genuinely trail-blazing in this space by connecting all parts of the media and communication mix in a collaborative way is great" 

[more…]

Mush unveils new Outdoor campaign in London  ..  VCCP Media

Mush unveils new Outdoor campaign in London .. VCCP Media

by Will Corry on February 27, 2017

Following the successful launch and fundraising of mum’s app Mush (www.letsmush.com), the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity.

VCCP Media were appointed to run the media planning and buying and conceived the cut-through campaign.

The London-wide activity consists of highly visible 6 sheets in key areas where new mums mingle. [more…]

Catherine Becker, CEO of VCCP Media – 2016 – what an interesting year. how not all things progressed, indeed some went backwards

Catherine Becker, CEO of VCCP Media – 2016 – what an interesting year. how not all things progressed, indeed some went backwards

by Will Corry on December 16, 2016


2016 – what an interesting year.
A year of political shocks, industry innovation and opportunity.

But the most interesting thing was how not all things progressed, indeed some went backwards.  It has long been my view that not all progress is linear, or indeed forward.

[more…]

Movers and Groovers : VCCP Media hires Marie Oldham as Chief Strategy Officer

Movers and Groovers : VCCP Media hires Marie Oldham as Chief Strategy Officer

by Will Corry on July 9, 2016

VCCP Media has hired Marie Oldham [right] as its Chief Strategy Officer. Marie will oversee best in class planning at VCCP Media and help to further develop media integration throughout the VCCP partnership.

Marie brings with her a wealth of experience including Chief Strategy Officer and Managing Partner at Havas Media, and previous senior roles at the BBC and Leo Burnett.  She is also a Fellow of the IPA and former Convenor of the IPA Effectiveness Awards. [more…]

Research : Recent stats from International Women’s Day from across the globe

by Will Corry on March 10, 2016

Catherine Becker, CEO of VCCP Media, takes a look at some recent stats from International Women’s Day from across the globe.

[more…]

VCCP Media insight: Why TV is important in taking your business to the next level

by Will Corry on February 19, 2016

Last week, VCCP Media CEO, Catherine Becker, presented at the Thinkbox New To TV event discussing how TV is instrumental in taking businesses to the next level.

[more…]

VCCP Media has bought adconnection in a deal that will treble its annual billings to £50 million

by Will Corry on November 19, 2015

Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD.  Paul Mead will be the Chairman.

Adrian Coleman, one of the founders of the ad agency VCCP, describes it as "reintegration". Others call it the return of "full service". But the thinking behind this week’s acquisition by VCCP of Adconnection, to create a top 20 UK media agency, is clear.

VCCP wants to reunite media buying with creative and all other disciplines, such as public relations, content creation and sports marketing, under one roof

Picture .. Catherine Becker and Nick Baum of adconnection.

[more…]

adconnection wins Canary’s £1M media planning and buying account

by Will Corry on October 30, 2015

Canary, innovators in smart home security and recognised as the fastest growing security start-up, has appointed adconnection to manage its media planning and media buying account in the UK. [more…]

Exclusive : adconnection CEO, Catherine Becker, on key media trends

by Will Corry on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.

http://www.adconnection.co.uk/

[more…]

Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

by Will Corry on June 28, 2015

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]