Following the successful launch and fundraising of mum’s app Mush (www.letsmush.com), the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity.
VCCP Media were appointed to run the media planning and buying and conceived the cut-through campaign.
The London-wide activity consists of highly visible 6 sheets in key areas where new mums mingle. [more…]
But the most interesting thing was how not all things progressed, indeed some went backwards. It has long been my view that not all progress is linear, or indeed forward.
VCCP Media has hired Marie Oldham [right] as its Chief Strategy Officer. Marie will oversee best in class planning at VCCP Media and help to further develop media integration throughout the VCCP partnership.
Marie brings with her a wealth of experience including Chief Strategy Officer and Managing Partner at Havas Media, and previous senior roles at the BBC and Leo Burnett. She is also a Fellow of the IPA and former Convenor of the IPA Effectiveness Awards. [more…]
Last week, VCCP Media CEO, Catherine Becker, presented at the Thinkbox New To TV event discussing how TV is instrumental in taking businesses to the next level.
Canary, innovators in smart home security and recognised as the fastest growing security start-up, has appointed adconnection to manage its media planning and media buying account in the UK. [more…]
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection
Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.
With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]
"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...