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Catherine Becker

How VCCP Media can help advertisers navigate the new Facebook changes

by on January 16, 2018

 

Catherine Becker, CEO at VCCP Media writes ...Great to be on BBC Newsnight recently on how we can help advertisers navigate the new Facebook changes. It's actually up on iPlayer now https://lnkd.in/dMYpV7H at 1 minute and then 9 minutes into the clip. [more…]

VCCP Media’s 6th Innovation Challenge sees Global Media crowned as winner

VCCP Media’s 6th Innovation Challenge sees Global Media crowned as winner

by on November 16, 2017

Global Media were crowned winners of VCCP Media’s 6th annual Innovation Challenge last night!

The event saw VCCP Media welcome a handful of select media owners who’d successfully navigated their way through the gruelling entry process. The entrants went head-to-head in a challenge to unearth the best media innovations in the industry. 

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VCCP Media prepares for its 6th Innovation Challenge

VCCP Media prepares for its 6th Innovation Challenge

by on November 15, 2017

VCCP Media will be hosting its 6th annual Innovation Challenge on Wednesday 15th November.

The event sees VCCP Media welcome a handful of select media owners who’ve successfully navigated their way through the gruelling entry process. They’ll be going head-to-head in a challenge to unearth the best media innovations in the industry today. [more…]

Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

by on August 4, 2017

Latest Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

Homelyfe, the technology platform aimed to make buying and managing insurance easier for consumers, has appointed VCCP Media to undertake the planning and buying across digital, performance and offline media, for its launch this summer.

Homelyfe is set to launch with innovative products that vastly improve the customer experience of the insurance industry and disrupt the conventional market.

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@VCCPMedia for winning Agency of the Year 2017 at #theconnies">What a win! Huge congrats to <a href="https://twitter.com/VCCPMedia">@VCCPMedia</a> for winning Agency of the Year 2017 at <a href="https://twitter.com/hashtag/theconnies?src=hash">#theconnies</a>

@VCCPMedia for winning Agency of the Year 2017 at #theconnies">What a win! Huge congrats to @VCCPMedia for winning Agency of the Year 2017 at #theconnies

by on May 4, 2017

"Catherine Becker, CEO of VCCP Media said "It's an absolute thrill to win these awards for our integrated and connected work across media and communication in the industry as well as our data capabilities.

For the judges to recognise that we are genuinely trail-blazing in this space by connecting all parts of the media and communication mix in a collaborative way is great" 

[more…]

Mush unveils new Outdoor campaign in London  ..  VCCP Media

Mush unveils new Outdoor campaign in London .. VCCP Media

by on February 27, 2017

Following the successful launch and fundraising of mum’s app Mush (www.letsmush.com), the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity.

VCCP Media were appointed to run the media planning and buying and conceived the cut-through campaign.

The London-wide activity consists of highly visible 6 sheets in key areas where new mums mingle. [more…]

Catherine Becker, CEO of VCCP Media – 2016 – what an interesting year. how not all things progressed, indeed some went backwards

Catherine Becker, CEO of VCCP Media – 2016 – what an interesting year. how not all things progressed, indeed some went backwards

by on December 16, 2016


2016 – what an interesting year.
A year of political shocks, industry innovation and opportunity.

But the most interesting thing was how not all things progressed, indeed some went backwards.  It has long been my view that not all progress is linear, or indeed forward.

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Movers and Groovers : VCCP Media hires Marie Oldham as Chief Strategy Officer

Movers and Groovers : VCCP Media hires Marie Oldham as Chief Strategy Officer

by on July 9, 2016

VCCP Media has hired Marie Oldham [right] as its Chief Strategy Officer. Marie will oversee best in class planning at VCCP Media and help to further develop media integration throughout the VCCP partnership.

Marie brings with her a wealth of experience including Chief Strategy Officer and Managing Partner at Havas Media, and previous senior roles at the BBC and Leo Burnett.  She is also a Fellow of the IPA and former Convenor of the IPA Effectiveness Awards. [more…]

Research : Recent stats from International Women’s Day from across the globe

by on March 10, 2016

Catherine Becker, CEO of VCCP Media, takes a look at some recent stats from International Women’s Day from across the globe.

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VCCP Media insight: Why TV is important in taking your business to the next level

by on February 19, 2016

Last week, VCCP Media CEO, Catherine Becker, presented at the Thinkbox New To TV event discussing how TV is instrumental in taking businesses to the next level.

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