Shaken & Stirred - Influential Brand Profiling and Positioning

Movers and Groovers : VCCP Media hires Marie Oldham as Chief Strategy Officer

VCCP Media has hired Marie Oldham [right] as its Chief Strategy Officer. Marie will oversee best in class planning at VCCP Media and help to further develop media integration throughout the VCCP partnership.

Marie brings with her a wealth of experience including Chief Strategy Officer and Managing Partner at Havas Media, and previous senior roles at the BBC and Leo Burnett.  She is also a Fellow of the IPA and former Convenor of the IPA Effectiveness Awards.

“It is a real coup to attract someone of Marie’s calibre” said VCCP Media CEO, Catherine Becker, [left] who goes on to say “we’re looking forward to working with Marie to develop genuinely insightful and effective communications strategies that deliver results for our clients now and in the future.  She will nurture a talented team with the skills required to understand consumer behaviour and the role of communications in changing that behaviour to achieve our clients needs.”

Marie Oldham added: “This is an exciting time for VCCP Media, they are already leading the way in producing creative solutions for clients, they have access to digital expertise, data analysts, research, PR and phenomenal creative talent within the partnership and I want to leverage that to provide leading edge comms planning that delivers measurable results for clients.

Charles Vallance, Chairman and co-Founder of VCCP Partnership concurred:  “Marie has the highest calibre of media and strategic thinking, so it’s fabulous to welcome her to VCCP Media and within the VCCP Group.

Her expertise will help deliver the next wave of media communication planning and help us carry on the work we have started in developing the skillsets required”.