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Thomson launches ultimate campaign ahead of TUI rebrand

Thomson launches ultimate campaign ahead of TUI rebrand

by James on December 19, 2016

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017.

The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. Entitled ‘Moments’, the campaign represents a shift from Thomson’s previous positioning based around the power of transformations a holiday can bring. Instead the new campaign focuses on those holiday moments that truly matter and stay in the memory forever, brought to you by Thomson. [more…]

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

by James on December 9, 2016

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.

A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.

However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]

Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director

Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director

by Clare on December 8, 2016

Following a year of continued growth, London and Leeds-based digital agency Delete have appointed Philippe Feraille as their new Client Services Director.

Having previously held the position of Business Director at Omnicom’s production network agency eg+ worldwide (TBWA Network) and hub+ (BBDO Network), Feraille joins the Delete team with the focus of growing and maintaining highly successful, long term relationships with the agency’s growing client base. The role will see him responsible for developing the agency’s ‘Digital Success Framework’ for key client accounts and enhancing the value-focused business partnerships already in place. [more…]

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

by James on December 6, 2016

Yaron Morgenstern, CEO at Glassbox

Glassbox has today revealed the top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels, as well as cross-departmental improvements to optimise customer service and meet pending changes in regulation.

Based on our close work with many leading global organisations, we’re able to foresee that digital transformation will continue to be the overarching theme of the coming year, with mobile strategies, compliance and the move of business (big data) analytics from a siloed to a more cross-departmental approach also being major trends.

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Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

by James on November 28, 2016

Comment by Salena Katiyar | Project Manager at Vox Pops International

The consistent decline in ticket sales that cinemas have been experiencing in the past 10 years doesn’t seem to be coming to an end. Due to the cultural momentum in digital ownership, ‘Dinner and a movie’ has either been replaced, with ‘Netflix and chill’ or more social/experiential movie going, such as Secret Cinema and Open Air cinema experiences.

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A new online platform for watching great stand up

by James on November 16, 2016

NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016.  Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.

Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.

[more…]

“It’s eBay’s 21st Christmas, and as a brand we’ve evolved tremendously over the past two decades”  /  Gareth Jones

“It’s eBay’s 21st Christmas, and as a brand we’ve evolved tremendously over the past two decades” / Gareth Jones

by James on November 14, 2016

eBay.co.uk have announced the launch of its 2016 Christmas campaign – delivering the ultimate shop for the festive season.

The integrated campaign is led by a national television advertisement launching this weekend. Together with the vision of director Nick Gordon (whose credits include ads for MoneySupermarket and John Smith's), the ad offers a fly on the wall perspective of a familiar disco scene – with scenarios brought right up to date for the UK in 2016.

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By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate

by Will Corry on November 14, 2016

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Zenith world first through machine learning

by James on November 10, 2016

Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that [more…]