Dale Lovell, Chief Digital Officer at ADYOULIKE said of the rise in ‘fake’ news in 2016: “One of the most worrying trends to emerge this [more…]
The CPD-accredited event is scheduled for February 23, 2017 at the Victoria Park Plaza in London featuring a wide variety of topic streams and over 30 confirmed presentations.
Themes and areas of focus for the event are key issues facing the modern contact centre, from AI, Big Data, chatbots, the role of cloud, innovation and customer engagement. The event is hosted by Engage Customer, which since 2009 has been helping the global community of customer experience (CX) practitioners get the knowledge they need to devise and implement winning customer engagement strategies
Marketing budgets are continuing to rise, according to a survey of marketing executives by Gartner, Inc. The survey showed that marketing budgets increased to 12 per cent of company revenue in 2016, from 11 per cent in 2015. Fifty-seven per cent of marketing leaders surveyed expect their budgets will increase further in 2017.
However, 14 per cent of marketers say they are bracing for budget cuts, up from 3 per cent just two years ago. [more…]
Marketo, Inc., the leading provider of engagement marketing software and solutions, have announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials for ABM success natively within a single, proven marketing automation platform.
Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.
The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current clients, as well as take advantage of Blackhawk’s global network to broaden Grass Roots’ international reach.
Retailers must learn to talk consumers' language. There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals.
Engaged customers are better customers. Engaged customers buy more and your marketing will have better traction with them. Engaged customers talk about your brand to their friends, which is the best possible recommendation.
— Will Corry (@slievemore) July 14, 2016