Primesight, @primesight one of the UK’s largest providers of out-of-home solutions, can today announce it has been appointed to facilitate NOW TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.
Primesight’s digital 6 sheets will host the ‘BackInYourBox’ campaign in the top ten most popular cinemas in the UK alongside static six sheet panels located in 304 cinemas nationwide. The digital creative features a touch screen game based on the well known arcade hit ‘Whac-A-Mole’, allowing players to tap the colourful characters on screen emerging from the boxes with the aim of achieving a high score.
First of a series of articles on events, workshops etc. you should not miss in early 2014. This one features a special workshop at the Internet Retailing Expo in March
1. Practical analysis tips to shape your email strategy
2. Insight into the subject line terms that drive open rates
3. How to design the right way for HTML emails
4. Optimization for mobile devices
The IRX 2014 workshops are a complete programme of hands-on, practical, training focused sessions delivered by leading companies in the industry. Events : The anatomy of a perfect retail email – optimization for maximum conversions.
Ecommerce sales to account for more than 11% of £383 billion UK retail market
- eMarketer: Mcommerce Takes 15% of UK Retail Ecommerce Sales
- Retail mobile commerce sales expected to top £6.61 billion alone
LONDON (20 June, 2013) -- Shopping on mobile devices is helping drive retail ecommerce sales in the UK to new heights and a larger percentage of retail sales overall, according to new figures from eMarketer. The UK has always registered relatively high online shopping and buying penetration rates. Based on eMarketer's first-ever forecast for UK retail sales across channels, digital sales in the country, including online and mobile, as a percentage of total retail sales, is among the highest in the world. eMarketer estimates that digital sales (excluding travel) will represent 11.5% of UK total retail sales this year, compared with 10.2% in 2012.