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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on December 6, 2018

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

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What are the benefits of using short domain names? – exclusive

What are the benefits of using short domain names? – exclusive

by on November 29, 2018

You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive.

However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.

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How the web changed the way we compete with each other

How the web changed the way we compete with each other

by on March 20, 2018

Since the start of the digital age the Internet has made great impact on various spheres of human life.

Today many people wouldn’t be able to image their lives without the Internet, computers and mobile devices. This shows just how vital the web has become in our everyday lives.

Some of the biggest changes that can be noticed are in the way we communicate, the way business is done, how marketing has changed, the availability of information and so on. However, the impact of the web is so strong that it has changed many social spheres of life and how we behave. [more…]

Google changes : “A single, mobile-friendly website is no longer just important, it’s crucial”

by on April 7, 2015

On April 21, Google will release a new mobile ranking algorithm that will have more impact on search results than any changes made by Google in the last two years.

As Google works to make the web friendlier to mobile devices, SEO will capture mobile and desktop traffic separately from one another. This means that great desktop SEO and a separate mobile-friendly presence will not be enough anymore. If your website provides a poor mobile user experience, it will begin to rank poorly for searches made on mobile devices like smartphones and tablets.

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For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

by on April 2, 2015

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

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Field marketing / Primesight partners with NOW TV to deliver interactive digital campaign in cinemas

by on August 9, 2014

Primesight, @primesight one of the UK’s largest providers of out-of-home solutions, can today announce it has been appointed to facilitate NOW TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.

Primesight’s digital 6 sheets will host the ‘BackInYourBox’ campaign in the top ten most popular cinemas in the UK alongside static six sheet panels located in 304 cinemas nationwide. The digital creative features a touch screen game based on the well known arcade hit ‘Whac-A-Mole’, allowing players to tap the colourful characters on screen emerging from the boxes with the aim of achieving a high score.

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Top tips & pitfalls from 3rd party cart recovery software – cloud.IQ

by on December 13, 2013

More and more businesses in this day and age are choosing to move their high street stores online. Some opt to house a mixture of the two, whilst others choose to offer solely web-based stores.

However, with a web-based store, there are certain issues that may arise. Such issues include shopping cart abandonment, a slow connection, a lack of traffic and a lack of purchases. Read On ...

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Affiliate Window / Who is currently performing through mobile devices? Check the top 20 retailers across mobile devices by percentage of sales

by on November 25, 2013

1 in 6 Clicks Through Handset Devices Prove we're in For a Mobile Christmas

Affiliate Window report ... 95% of the retailers on the network have mobile tracking in place.

It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Our own mobile stats also indicate mobile activity is ramping up.

Assessing millions of clicks and sales from affiliate programmes of some of the largest retailers in the UK, we have seen the share of tablet and handset traffic hit 35% at weekends, with an increasing share of that through smartphones. With one in every six clicks originating from a mobile handset, can you afford not to be mobile ready this Christmas?

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Who else wants to improve their customer experience with email marketing? / Simon Bowker, Teradata eCircle

by on June 26, 2013

How to improve your customer experience with email marketing Simon Bowker, Country Manager, UK&I, Teradata eCircle

Online retailers are facing huge challenges with abandoned shopping carts, inactive customers and decreasing conversion rates. But all too often opportunities are left untouched to increase loyalty and engagement through personalised, targeted, event-driven email marketing. Email marketing is the most effective and measurable communication channel if you want to engage your prospects and customers to help increase the ROI of your online shop. [more…]