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Mobile Marketing

YOC forms tripartite agreement with Future and Appetite

YOC forms tripartite agreement with Future and Appetite

by Andy Brown on August 8, 2017

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.

Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]

‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.


YOC exceeds revenue forecast in Q1/2017

YOC exceeds revenue forecast in Q1/2017

by Andy Brown on June 19, 2017

Revenue increase higher than expected at 36%

Above average growth of automated sales

Mobile advertising company YOC AG achieved more than 36% revenue growth to EUR 3.09 million in the first quarter of 2017 (Q1/2016: EUR 2.27 million), exceeding its own forecast. In the last 12 months YOC’s share price has increased by 164.34% (from 2.75EUR to 7.70EUR) with the company currently valued at 24 Million EUR. [more…]

A step-by-step guide to setting up a mobile marketing campaign

A step-by-step guide to setting up a mobile marketing campaign

by Will Corry on January 8, 2017

The world is going mobile and growing numbers of businesses need a step-by-step guide to setting up a mobile marketing campaign to boost sales.

According to one survey, nearly 30% of sales are carried out on a mobile device which includes smartphones and tablets but not every business is geared up to deliver this need from customers.

So, while app marketing is becoming a crucial part of every business's strategy, a business will need to do more than simply push an app out into the marketplace.


Movers and Groovers : Adam Gilsenan joins YOC to develop its digital trading agreements

by Andy Brown on December 8, 2015

YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant.

In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks as the company continues to expand its operations in the UK.

Gilsenan is the former Head of Trading at The Mail where he was responsible for dealing in high quality content across the publisher’s group portfolio. He will report in to YOC’s UK Managing Director Mark Wright.


The importance of measuring mobile app engagement

by Will Corry on April 22, 2015

With the increased use of mobile applications amongst consumers, Chris Hill, SVP of Marketing at Mobidia, highlights how marketers can utilise valuable insights into mobile app usage to determine the level of engagement with their users and that of their competitors.


How much of your time is App time in 24 hours? / Pocket App

by Will Corry on September 26, 2014


“How to trigger engagement in smarter and context specific ways via mobile” / Brainstorm

by Will Corry on August 4, 2014

Donald Stuart, CEO of Brainstorm ( @Brainstorm_MS ) is the latest CEO to feature on our special six questions platform.

1. Tell me more about your success with your Spider innovation. Why have you taken the high ground with this technology?

Mobile marketing has come a long way since the advent of simple, indiscriminate push messages.  Technology is now available to marketers to perform highly sophisticated, targeted messaging based on any number of situational and behavioural triggers.  We launched Spider, the revolutionary soon-to-be patented technology, in 2012 to respond to the marketing industries’ need to react to customer demand for triggering engagement in smarter and context specific ways via mobile. To date there has been over 1.5 billion Spider interactions performed.

Brainstorm Website


Are you a mobile marketing wizard? Fantastic article and infographic featuring @Netbiscuits data

by Will Corry on June 10, 2014


Travel and tourism brand – no charge to attend the Mobile Travel & Tourism Summit

by Will Corry on March 8, 2014

2nd April 2014, 1 America Square, London.

Agenda for the Mobile Travel & Tourism Summit 2014 is now Live.

The Travel & Tourism sector has been one of the most enthusiastic adopters of mobile technology.

We see airlines issuing mobile boarding passes; using mobile messaging as a CRM tool to keep passengers informed about delays and cancellations; giving iPads to in-flight staff to enable them to conduct appraisals 35,000 ft. off the ground; and of course creating easy-to-use apps to enable passengers to book flights on the go.