— Will Corry (@slievemore) June 10, 2014
The latest mobile gaming app for Volkswagen Group just passed 1 million downloads in 10 weeks. With no other promotion, in the last 10 weeks the racing experience mobile app “Sports Car Challenge 2” has so far delivered:
- 5 million virtual test drives
- 1 million visits to Volkswagen brand websites
- over 25,000 dealership enquires, including dealer visits and real world test drives
For more information on Proelios and VW’s Sports Car Challenge series, visit www.proelios.com.
Chris Minas, founder of Nimbletank writes ... Mobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps.
It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.
The tools available to today’s marketers include everything from new devices, gesture driven user interfaces, location awareness, augmented reality, audio detection, single click payments, scanning, loyalty and coupons. These can be picked up by brands to fix the fragmented multi-channel consumer world that has turned the traditional purchase journey on its head. [more…]