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Mobile Marketing

A step-by-step guide to setting up a mobile marketing campaign

A step-by-step guide to setting up a mobile marketing campaign

by Will Corry on January 8, 2017

The world is going mobile and growing numbers of businesses need a step-by-step guide to setting up a mobile marketing campaign to boost sales.

According to one survey, nearly 30% of sales are carried out on a mobile device which includes smartphones and tablets but not every business is geared up to deliver this need from customers.

So, while app marketing is becoming a crucial part of every business's strategy, a business will need to do more than simply push an app out into the marketplace.

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Movers and Groovers : Adam Gilsenan joins YOC to develop its digital trading agreements

by Andy Brown on December 8, 2015

YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant.

In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks as the company continues to expand its operations in the UK.

Gilsenan is the former Head of Trading at The Mail where he was responsible for dealing in high quality content across the publisher’s group portfolio. He will report in to YOC’s UK Managing Director Mark Wright.

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The importance of measuring mobile app engagement

by Will Corry on April 22, 2015

With the increased use of mobile applications amongst consumers, Chris Hill, SVP of Marketing at Mobidia, highlights how marketers can utilise valuable insights into mobile app usage to determine the level of engagement with their users and that of their competitors.

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How much of your time is App time in 24 hours? / Pocket App

by Will Corry on September 26, 2014

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“How to trigger engagement in smarter and context specific ways via mobile” / Brainstorm

by Will Corry on August 4, 2014

Donald Stuart, CEO of Brainstorm ( @Brainstorm_MS ) is the latest CEO to feature on our special six questions platform.

1. Tell me more about your success with your Spider innovation. Why have you taken the high ground with this technology?

Mobile marketing has come a long way since the advent of simple, indiscriminate push messages.  Technology is now available to marketers to perform highly sophisticated, targeted messaging based on any number of situational and behavioural triggers.  We launched Spider, the revolutionary soon-to-be patented technology, in 2012 to respond to the marketing industries’ need to react to customer demand for triggering engagement in smarter and context specific ways via mobile. To date there has been over 1.5 billion Spider interactions performed.

Brainstorm Website

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Are you a mobile marketing wizard? Fantastic article and infographic featuring @Netbiscuits data

by Will Corry on June 10, 2014

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Travel and tourism brand – no charge to attend the Mobile Travel & Tourism Summit

by Will Corry on March 8, 2014

2nd April 2014, 1 America Square, London.

Agenda for the Mobile Travel & Tourism Summit 2014 is now Live.

The Travel & Tourism sector has been one of the most enthusiastic adopters of mobile technology.

We see airlines issuing mobile boarding passes; using mobile messaging as a CRM tool to keep passengers informed about delays and cancellations; giving iPads to in-flight staff to enable them to conduct appraisals 35,000 ft. off the ground; and of course creating easy-to-use apps to enable passengers to book flights on the go.

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Success : 1m downloads in 10 weeks for VW mobile racing app “Sports Car Challenge 2″

by Will Corry on January 17, 2014

The latest mobile gaming app for Volkswagen Group just passed 1 million downloads in 10 weeks. With no other promotion, in the last 10 weeks the racing experience mobile app “Sports Car Challenge 2” has so far delivered:

- 5 million virtual test drives

- 1 million visits to Volkswagen brand websites

- over 25,000 dealership enquires, including dealer visits and real world test drives

For more information on Proelios and VW’s Sports Car Challenge series, visit www.proelios.com.

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Smart marketing: mobiles in retail / Chris Minas, founder of Nimbletank

by 004tat4367 on October 30, 2013

Chris Minas, founder of Nimbletank writes ... Mobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps.

It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.

The tools available to today’s marketers include everything from new devices, gesture driven user interfaces, location awareness, augmented reality, audio detection, single click payments, scanning, loyalty and coupons. These can be picked up by brands to fix the fragmented multi-channel consumer world that has turned the traditional purchase journey on its head. [more…]

Question – How to produce ‘fresh’ new leads? / Answer – Track 10 articles in theMarketingblog and 3 free email campaigns

by Will Corry on September 28, 2013

An important new concept from theMarketingblog designed to turn tracking of your articles and success stories into worthwhile new business

The objective is to combine results obtained from the reader tracking technology on multiple articles appearing in www.themarketingblog.co.uk (Shaken) with bespoke result-driven email campaigns to (a) the prospects generated via theMarketingblog and (b) your current database via our partner StrategyMix (Stirred). [more…]