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Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

London Events 1 July : “It’s a bit different to your standard conference, with a mix of punchy content, networking and entertainment”

by on June 26, 2015

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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“Old school” heritage brand embraces programmatic…The Jockey Club / RadiumOne

by on March 13, 2015

Here's the news that one of the biggest rights holders in UK sport has signed a programmatic marketing deal that will harness social sharing data to boost the ROI from its marketing activity and, for the first time, enable sponsors to find/actively target highly engaged horseracing fans across the entire web.  The Jockey Club signs programmatic marketing deal with RadiumOne

Beta trial saw £11-£1 ROI. Apt timing with The Cheltenham Festival's Gold Cup today...

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Adtech & Martech / “Designed to help brands, agencies, publishers and tech companies to stay one step ahead as the industry re-invents itself”

by on September 3, 2014

Register today for the Next Generation Adtech & Martech Conference 17 September

Register Here

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B2B Marketers – Here is a must read as part of your 2014 marketing planning

by on December 22, 2013

Important news for B2B marketers in the UK. This is certainly one of the more important forecasts for 2014. Score 83. More results / qualified leads for your business. Call me Will Corry 01784 434 412 for a Partnership Plan with theMarketingblog stable of blogs, sites etc.

Part of the fun of reaching the end of the year is predicting the trends that lie ahead. Joe goes out on a limb again with three predictions of his own. Also, find out what 50 other content marketi..Read On.

In 2014, more brands will partner with publishers beyond the ad buy. I am not talking about ‘native ads’ that consumers ignore, but true content partnerships where brands and publishers will co-create sponsored content for both the publisher and brand websites and the social web (paid, owned, and earned).—Michael Brenner | @BrennerMichael; VP, Marketing and Content Strategy, SAP

theMarketingblog Talk to me today about the the new content partnership plan from theMarketingblog stable of sites -   essential for your revenue success in 2014

Will Corry will@themarketingblog.co.uk 01784 434 412

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The Independent and The Evening Standard have partnered with Outbrain to increase user engagement

by on October 18, 2013

New Outbrain partnerships helps contribute 40% increase in click-through rates on The Independent and The Evening Standard

The Independent and The Evening Standard have partnered with Outbrain, the leading content discovery platform, to increase user engagement across their online sites via smart personalised recommendations on editorial content.

Following a successful trial of Outbrain, which has contributed to a 40% increase in click-through rates, both newspaper websites have decided to work with Outbrain exclusively across all platforms – video, mobile and desktop.

Follow @OutbrainUK on Twitter: https://twitter.com/OutbrainUK [more…]

Leading UK & US academics join “Google of Emotions” – further boost to ad industry

by on September 4, 2013

Strengthens emotion measurement industry as mainstream tool to improve advertising

London, 4 September, 2013 – Emotion measurement technology company, Realeyes, today announces that two leading academics in affective computing (machine analysis of human emotions) and behavioural psychology are joining the company’s advisory board.

Working closely with Realeyes’ Chief Technology Officer, they will accelerate Realeyes’ Research & Development, help advance the product offering and identify the leading talent in tracking facial expressions and measuring emotions. [more…]

‘Design’, ‘planet’, ‘personal’ and ‘tomorrow’ – MSN’s new channel co-created with Nissan

by on August 2, 2013


Microsoft Advertising has today launched a new editorial channel on MSN in conjunction with Nissan, which will sponsor content for the next 12 months – MSN Innovation. [more…]

Iillustration of the brands, agencies and publishers at ad:tech London in September

by on July 29, 2013

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