WPN Chameleon (WPNC) has appointed former Oxfam Deputy Director of Fundraising Nick Pride to its senior team, adding to the agency’s strength in charity client strategy. Pride @pride_nick becomes WPNC’s Fundraising Strategy Director. He spent 18 months at Oxfam on
Latest : Naked Noodle, the leading authentic snack pot brand has joined forces with lastminute.com and marketing agency Brass to create its biggest ever promotional campaign. “Nice match, fast oriental noodles and fast last minute holidays” Shoppers can banish those
Naked Noodle : “Nice match, fast oriental noodles and fast last minute holidays” Read More »
A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade. Working in conjunction
In-housing trend is changing the face of digital advertising – new report Read More »
One trillion single-use plastic bags are used every year worldwide. For this reason, many countries have made a commitment to reducing their presence, whether by law or through education. And with the rise of consumers interested in living a eco-friendlier
Printed tote bags are great promotional giveaways Read More »
Printed bags are the go-to for many businesses, especially those in the retail sector. A good number of stores and supermarkets today, including small and medium scale ones use printed bags for certain reasons. However, not so long ago, these
4 incredible benefits of printed bags for businesses Read More »
Promotional products are among the most cost-effective ways of advertising. For a low price, you can expose your brand/business and business name, logo and message to a large number of people. Here are reasons why you should opt for promotional
Promotional products – 7 reasons for using them for marketing Read More »
A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement
New survey shows content campaigns are being measured using wrong KPIs Read More »
Adweek | Breaking News in Advertising, Media and Technology Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.
About .. YouTube, Mastercard, Salesforce, The Economist and RedThread Read More »
Job cuts … WPP shares surged after it unveiled steep job cuts, adding nearly £7million to the fortune of ousted founder Sir Martin Sorrell. The marketing conglomerate is to axe 3,500 jobs and shut or merge almost 200 offices in
As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options. That is because you will probably need to distribute videos in various
4 common video formats that marketers need to know Read More »
