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Advertising

Franchise Marketing 101: How to stand out from online and local competition

One significant advantage that franchises have over other businesses is that the brand is already established. However, this is partly a disadvantage as well since you already have a lot of competition regarding the products and services you provide. Don’t

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Funny horses snowball fight – Clydesdale Budweiser ad … a great oldie but goldie

An oldie but goldie. This one is from a few years back – but it is Christmas. The Clydesdale Budweiser commercials were always a great favourite. Something special about seeing beautiful horses >>>> running in the snow. The perfect music,

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising – has opened today, with the announcement of a brand new category.   The new “Content Leadership & Innovation Award” will

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Article 11 : “Is the government trying to take control of creative copyright?”

Links from good quality sources to yours, or your client’s website has been one of the most important aspects of Google’s algorithm for offsite search optimisation for a long while now. Most digital marketers rely on good quality back links

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AudienceProject launches first individually-based addressable TV measurement

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at

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Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals. The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very

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