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Does it end up with your prospect making no decision at all? : 4 steps to avoid the wasteful ‘no decision’

by on June 24, 2012

Over the past six years, forecast deals are closing at a lower and lower rate, and a dramatically higher percentage are ending up with the prospect making no decision at all.

In the technology industry, for example, “no decisions” have jumped from 17% in 2006 to a whopping 26% today. That’s more than one in every four deals!

Jim Dickie, CSO Insight’s managing partner, says this should make any sales leader cringe.

“It’s not a big deal to lose to a competitor; it happens to everyone,” he explains.


Watch as explorer Johnny Ridge traverses the Land of the Inkas (video)

by on June 23, 2012

One of the UKs best known printer cartridge companies last week launched the first in a series of stop motion adverts designed to engage with customers across the web.

And so far they are getting very animated about the feedback and interest shown by users across the web.


Lead Roundup : Keeping the pipeline filled with quality leads is the number one responsibility of every B2B marketer

by on June 22, 2012

TheMarketingblog Lead Roundup We thought it would be more than useful to our readers if we highlighted some of theMarketingblog  'knowledge' articles we have carried over the last six months. Please let us know if we are on the right track by using the comments box... It would be great to hear from you.

Will Corry,  Building trust from engaging content  01784 434 412,  07787 7900 20


SAYU present to top advertisers at Google UK HQ

by on June 22, 2012

As Google continues to mobilise the UK web market with its GetMo initiative, it recently called upon Sayu Limited to present to some of its top advertising partners in London.

GetMo was launched to educate and promote the importance of making websites mobile friendly and Sayu were asked to speak at one of a series of events held at the Google UK HQ in Soho. [more…]

In-depth interviews with senior marketers gives fascinating insight into the role of promotional merchandise

by on June 19, 2012

New research on the use of promotional merchandise


Kicking themselves for rejecting these companies on Dragons’ Den…

by on June 18, 2012

Dragon's Den ...we take a look at some of the "reject" products that have seen international success. [more…]

Increase relevance and conversion by matching your email list to your customer database / Mark Gooding Mailvivo

by on June 18, 2012

Make your email marketing work harder for you

After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner) in a special five part   Make your email marketing work harder for you’ tip series.


Making social media work for you and your business

by on June 11, 2012

Twitter, Facebook, LinkedIn and more. They can all help small businesses connect with your customers and find expert advice. Lucy Whittington explains how

Social media is about connecting, communicating and being visible. Done right it gives you the ability to connect with clients, partners, suppliers, the press, celebrities and, most importantly, experts in your sector.


“A promotional prize that is handled incorrectly can leave a lasting bad impression” / Graham Howarth

by on June 10, 2012

Travel promotions remain popular with consumers as many continue to feel the pinch and are having to save hard to be able to afford the annual holiday, which is something they still want and aspire to in these challenging times.