TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Watch as explorer Johnny Ridge traverses the Land of the Inkas (video)

One of the UKs best known printer cartridge companies last week launched the first in a series of stop motion adverts designed to engage with customers across the web.

And so far they are getting very animated about the feedback and interest shown by users across the web.

CartridgePeople.com commissioned Graham Love of Glove Productions who has achieved significant recognition for his stop motion animation work with LEGO for clients such as the BBC to promote EURO 2012. His latest creation for CartridgePeople.com is expected to attract a similar level of interest. The animations can be viewed here: http://www.cartridgepeople.com/lego

The short animated films are designed to encourage engagement through social networks such as YouTube, Facebook and Twitter. Cartridge People commented:

“Given that ink and toner cartridges are a consumable item it can be a difficult to create social discussion about them. As part of an overall social strategy, the videos were commissioned to enhance social engagement with the existing customer base as well as reaching new potential customers”.

“Further animations in the series will be launched in the coming weeks. The release of the third animation will coincide with the launch of a 10 day give-a-way which will include exciting prizes; such as an iPad, 3DTV, PS3 and a Dubai trip for two.”

The creator of the videos, Graham Love, commented, “I think that viewers are going to really enjoy the series of ads as they follow the exploits of Johnny Ridge, the combination of stop motion animation and a good story should hopefully generate a lot of interest. It is definitely worth staying tuned with the prospect of winning exciting prizes come the second and third releases!”

About Cartridge People

With one of the largest ranges of printer consumables online, CartridgePeople.com (www.CartridgePeople.com) has enjoyed over 11 years of success online. The site offers some of the best value online giving customers up to 80% off many ranges; as well as a 100% no quibble guarantee on all products. Great products and service has led to the company receiving over 40,000 positive reviews, rated as 4.8 out of 5 by its customers.

The videos are created using a technique called stop motion animation and every second of footage is comprised of 16 frames. The ‘Johnny in the jungle’ film took approximately 4 weeks to produce and is made up of over 1,400 individual frames.

Release Dates

15th June 2012 – Part 1 Johnny in the Jungle

Part 2 – Premieres 2nd  July 2012 – Win an Ipad

Part 3 – Premieres 16th July 2012 – Launch of the 10 day giveaway.

About Graham Love

Graham Love is the founder of Glove Productions; a UK based photography and animation company (http://gloveproductions.co.uk). His stop animation work with LEGO has seen Graham create short films for the BBC, ITV and a range of other clients. He has gained a great deal of recognition for his work in the media and has been featured in the Sun, Guardian and on Sky Sports News.

Links to other work below:

http://www.bbc.co.uk/sport/0/football/18308363

http://www.youtube.com/watch?v=YW9pNSomybY

 

Leave a Comment