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3 guerrilla stunts that caused a stir in the music industry – Hotcow Experiential Marketing

The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting. Here are a few disruptive guerrilla stunts that caused a stir in

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Smart technology – “We are on the cusp of the next BIG thing in consumer adoption of digital technology”

Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated

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