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Cosmetics : Using IP to build a strong cosmetics brand .. exclusive to TMB

Cosmetics : Using IP to build a strong cosmetics brand .. exclusive to TMB

by on May 4, 2019

The cosmetics industry has seen a shift in recent years, with bloggers and new entrants actively encouraging consumers to buy cheap copies of high-end products.

This has made creating and maintaining a strong, cosmetics brand challenging. So, how can newcomers use intellectual property (IP) to build a successful brand?

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

by on April 26, 2019

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Foodservice delivery growth to be facilitated by branded drones

Foodservice delivery growth to be facilitated by branded drones

by on April 25, 2019

Latest from  Hospitality & Catering News : Delivery of food orders is the industry’s fastest-growing channel and its extensive use of technology means it is also the most innovative reports NPD Group

There were 755 million delivery visits in the year ending December 2018, an increase of 210 million or 39% since YE December 2015.

Read MORE >>>>>>>

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Breaking : Philip Green is set to close 67 stores in the Arcadia group .. exclusive comment

Breaking : Philip Green is set to close 67 stores in the Arcadia group .. exclusive comment

by on March 29, 2019

Exclusive comment from Elliott Jacobs, Director at LiveArea

Yesterday the news broke that Philip Green is set to close 67 stores in the Arcadia group of varying sizes in the UK and Ireland.

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Transgender model fronts Australian lingerie campaign

Transgender model fronts Australian lingerie campaign

by on March 8, 2019

Australian fashion retailer Bonds has launched its latest intimates collection that champions diverse bodies and people who identify as women.

Set to launch across Australia, [more…]

M&S wants new ad agency

M&S wants new ad agency

by on February 24, 2019

Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for just two years.

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It’s a Supermac victory, but is it all over?

It’s a Supermac victory, but is it all over?

by on February 20, 2019

Gemma Boucher [pictured left] and Fiona McBride, trade mark attorneys at European intellectual property firm, Withers & Rogers LLP write

On 11 January 2019, the European Intellectual Property Office (EUIPO) revoked McDonald’s trade mark for ‘Big Mac’.

This left the way open for Irish fast-food chain, Supermac, to market its offering under its ‘Supermac’ brand name in the UK and EU.

But will this ruling be the end of the matter? .. Fiona McBride -right

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Why printed mugs are an effective promotion for any business

Why printed mugs are an effective promotion for any business

by on February 13, 2019

Business is a competitive field.

However, suppose you are a business person, you should view competition as a positive aspect because it motivates you to do better than your competitors.

One strategy that increases the performance of your business is coming up with practical and creative marketing strategies.

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Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

by on February 12, 2019

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

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2,255 university students decide the UK’s most admired brand – which one is it?

2,255 university students decide the UK’s most admired brand – which one is it?

by on February 12, 2019

**** crowned most admired brand by students.

2,255 students from Campus Society’s platform participated in this survey between 18th-25th January 2019. Responses were collected from 258 universities and colleges across the UK.

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