TheMarketingblog

Special Issue

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Banks and insurers are losing money by not tailoring their communications. Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research. In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture;

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