TheMarketingblog

Special Issue

Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

Posted by: Matt Williams via MAA The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year. Whether the week is a flagbearer for inspiration

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Women for Women : First UK company to offer “period leave” to its female staff

Discussions surrounding a lady’s time of the month can be taboo or uncomfortable, particularly for us Brits. But Rebecca Baxter, director of Coexist, hopes to change that with a so-called period policy, allowing female staff to take leave during painful

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Blunders : Have you seen Dove’s most recent campaign?

Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media. Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first

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Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’

Every Body tells a story….Tuesday 2nd May at 12.30pm on ITV Loose Women Body Stories airs from Tuesday 2nd May at 12.30pm. The campaign sees nine of ITV’s Loose Women panellists bare their bodies for the first time – without

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Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap Read More »

A new campaign for the early detection of breast cancer and against censorship.

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful

A new campaign for the early detection of breast cancer and against censorship. Read More »

Women for Women : “Secrets to holding a successful business meeting”

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

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Mush unveils new Outdoor campaign in London .. VCCP Media

Following the successful launch and fundraising of mum’s app Mush (www.letsmush.com), the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity. VCCP Media were appointed to run the media planning and buying and conceived

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