Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for the world’s best airline*. The advert builds on the success of […]
Jennifer Aniston makes a new friend on Emirates Read More »
Despite the growth of digital channels, US insurers seem to be stuck in an analogue world, unable to respond accurately, quickly or consistently to customer queries asked via the web, email, Twitter, Facebook or chat, according to new research from
Research : UK insurers beat US for digital customer experience Read More »
A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu
LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. The content marketing-led campaign –
LinkedIn launches international marcomms campaign with John Lewis and ASOS Read More »
The Marketing Society awards nine new fellowships. Last week at the top of the Gherkin, London, The Marketing Society honoured nine of its members with Fellowship of The Society – an accolade awarded to only 5% of its membership. Marketers
Comment from Paul Thompson, VP EMEA, Blis This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.
Industry should lead by Google’s example to penalise ‘intrusive interstitials” Read More »
The Creative Solutions team at Time Out London has revealed its first ever 360-degree videos as part of a multi-platform campaign for Thameslink. The campaign was created to inspire busy Londoners to explore the cities along Thameslink’s train routes this
Time Out reveals 360-degree video campaign for Thameslink Read More »
An innovative App set to launch in October is expected to revolutionise social media interaction through personal post targeting to the large audiences and direct business storytelling. The app is called ‘Nobius’ and it is designed to help people and
Revolutionary new social media app to launch in October – ‘Nobius’ Read More »
Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live. The new “Live Unboxed” platform is the first work for the brand by Fabula and
Made.com launches new “Live Unboxed” brand platform / Fabula Read More »
Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround – but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns
10 top tips for running promotions on social media / PromoVeritas Read More »
