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Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu

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LinkedIn launches international marcomms campaign with John Lewis and ASOS

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. The content marketing-led campaign –

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What have John Allert, Wayne Arnold, Crawford Hollingworth, Nicola Mendelsohn and Robert Moberly got in common?

The Marketing Society awards nine new fellowships. Last week at the top of the Gherkin, London, The Marketing Society honoured nine of its members with Fellowship of The Society – an accolade awarded to only 5% of its membership. Marketers

What have John Allert, Wayne Arnold, Crawford Hollingworth, Nicola Mendelsohn and Robert Moberly got in common? Read More »

Industry should lead by Google’s example to penalise ‘intrusive interstitials”

Comment from Paul Thompson, VP EMEA, Blis This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.

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10 top tips for running promotions on social media / PromoVeritas

Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround – but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns

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