TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Kellogg’s

The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough

Big players like Nestlé, Mars, Taco Bell and others are all jumping onboard the co-branding marketing trick Kellogg‘s is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal,

The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough Read More »

Shopitize / “A live insight dashboard that every brand and agency should be looking at” / Graham Halling

Shopitize, the mobile couponing company which offers a customer insight twist, has reached 60,000 users – 30,000 of which are active on a monthly basis. The numbers were revealed by Shopitize commercial director Graham Halling in an interview with Mobile Marketing. Halling

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Women for Women : Eight in ten mums are active users of social networking platforms

Modern mothers are tech-savvy and spend a significant portion of their personal time online, browsing the Internet or on social media. Apparently, brands are well aware of this fact and mothers have become a major target for marketers. by Ben

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Photograph your receipts to receive rebates / Shopitize

Shopitize mobile coupon service adds 2 major brands The U.K. mobile couponing service Shopitize has signed on two major brands — Kellogg’s and United Biscuits — for its cash-back service. Customers who purchase designated products can photograph their receipts to

Photograph your receipts to receive rebates / Shopitize Read More »