Blunders : “Kelloggs accused about packaging”
Marketer’s Brief: Kellogg Accused of Racist Corn Pops Packaging on @adage https://t.co/5gyJZwHhvf.. retweet please pic.twitter.com/XM5KuRFN56 — Will Corry (@slievemore) November 1, 2017
Kellogg’s
Smiler ride ‘marmalises your body’ still on supermarket shelves
From www.dailymail.co.uk Susan Beraton was shocked to find the boxes, pictured, on the shelves in Cambridge months after a number of people were seriously and two needed legs amputated following the crash on June 2
Smiler ride ‘marmalises your body’ still on supermarket shelves Read More »
The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough
Big players like Nestlé, Mars, Taco Bell and others are all jumping onboard the co-branding marketing trick Kellogg‘s is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal,
FMCG Blunders / Kellogg’s “lousy social marketing plan” – a PR gaffe of note
Oh dear, Kelloggs. Must try harder… http://t.co/sRvcCC9YYq — Brandvoice (@BrandvoiceGroup) November 11, 2013
FMCG Blunders / Kellogg’s “lousy social marketing plan” – a PR gaffe of note Read More »
Shopitize / “A live insight dashboard that every brand and agency should be looking at” / Graham Halling
Shopitize, the mobile couponing company which offers a customer insight twist, has reached 60,000 users – 30,000 of which are active on a monthly basis. The numbers were revealed by Shopitize commercial director Graham Halling in an interview with Mobile Marketing. Halling
AURA ran their annual conference at the Insight Show – special video coverage
Andy from Vox Pops International writes ….. AURA, a key forum for market research clients, ran their annual conference at the recent Insight Show. We were their filming partners, pre-event and during the presentations. Watch the video to get a
AURA ran their annual conference at the Insight Show – special video coverage Read More »
FMCG video / Kellogg’s gets catty – great ad, very funny!
Kellogg’s gets catty as part of its “beware of copycats” campaign with an internet spoof of the Aldi low fat cereal advert to promote Special K’s new tastier three grain recipe.
FMCG video / Kellogg’s gets catty – great ad, very funny! Read More »
Women for Women : Eight in ten mums are active users of social networking platforms
Modern mothers are tech-savvy and spend a significant portion of their personal time online, browsing the Internet or on social media. Apparently, brands are well aware of this fact and mothers have become a major target for marketers. by Ben
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Britain’s biggest cereal brands contain 30% more sugar than same products in US
Kelloggs Special K is sold as a healthy option for women trying to lose weight but contains 17g of sugar per 100g. That is equivalent to more than four teaspoons of white sugar and is 30 per cent more than
Britain’s biggest cereal brands contain 30% more sugar than same products in US Read More »
Photograph your receipts to receive rebates / Shopitize
Shopitize mobile coupon service adds 2 major brands The U.K. mobile couponing service Shopitize has signed on two major brands — Kellogg’s and United Biscuits — for its cash-back service. Customers who purchase designated products can photograph their receipts to
Photograph your receipts to receive rebates / Shopitize Read More »