research
New survey identifies AI & machine learning skills as most important area organisations must address
Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.
According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes
Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.
I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.
Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]
On what is traditionally the biggest day for football TV viewing figures, younger generations of fans this Boxing Day will turn to online instead of TV to get their fix of footy info, research by Statista finds.
88% of 18–24-year-old football fans will go online this Boxing Day to check scores and read match reports, while only 63% will turn on the TV, 25% will read news in print, 18% will get their info from the radio and 40% will get information from other sources.
Statista’s European Football Benchmark report
New research into influencer marketing from the UK’s leading multilingual digital marketing agency AccuraCast has revealed the waning impact of mega influencers across social media platforms.
As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.
In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.
The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.
New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.
They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.
The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]
Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
