research
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.
I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.
Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]
On what is traditionally the biggest day for football TV viewing figures, younger generations of fans this Boxing Day will turn to online instead of TV to get their fix of footy info, research by Statista finds.
88% of 18–24-year-old football fans will go online this Boxing Day to check scores and read match reports, while only 63% will turn on the TV, 25% will read news in print, 18% will get their info from the radio and 40% will get information from other sources.
Statista’s European Football Benchmark report
New research into influencer marketing from the UK’s leading multilingual digital marketing agency AccuraCast has revealed the waning impact of mega influencers across social media platforms.
As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.
In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.
The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.
New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.
They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.
The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]
Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.
While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviours.
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.
Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.
Some house owners ponder on the need for gutters in their home, especially when it boils down to constant cleaning and maintenance of such drainage systems.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all.