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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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#LiveTrends / Twitter and TOPSHOP democratise fashion in groundbreaking digital out of home campaign

by on February 18, 2015

Twitter and TOPSHOP will showcase emerging fashion trends as they happen live from London Fashion Week in a unique collaboration broadcast across eight Ocean screens in six UK cities.

Listening to the industry and influencers as they Tweet at and around shows, Twitter and TOPSHOP will highlight next season’s trends and communicate them via Ocean’s The Grid network of screens, online and in store. The campaign, created by Twitter UK for TOPSHOP, breaks on February 20 across Ocean’s The Grid network in London, Birmingham, Leeds, Manchester, Liverpool and Glasgow.

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Exclusive Insight / Effective approaches that UK retailers are using with social media today – Burberry, Waitrose,#AmazonBasket

by on February 1, 2015

Exclusive - From Social Media to Social Commerce by Ian Jindal

To learn more about social commerce and the full multichannel retail landscape, book your place at the Internet Retailing Expo and the eDelivery Expo taking place on 25th and 26th March 2015.

Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.

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Research : Londoners fork out more than twice the amount of the rest of the country on each online order

by on April 14, 2014

Londoners spend more than twice as much per purchase online than the rest of the UK

Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit.  The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.

However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.

http://www.qubitproducts.com/

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9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms

by on July 25, 2013

The Event for Digital Marketing - ad:tech
11-12 Sep 2013 National Hall Olympia
Follow on: LinkedIn Twitter

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‘Fresh news’ about – Michael Laurie, Ellie Edwards-Scott, SKYCIG, Steve Pereira, QUISMA, Jaywing, Crimestoppers

by on April 15, 2013

SKYCIG, a major distributor of e-cigarettes in the UK, are proud to announce that they are now members of the Electronic Cigarette Industry Trade Association (ECITA), the leading regulatory body for electronic cigarettes in Europe – The move is considered crucial to help aid progression and encourage industry growth, particularly as the issue over the regulation of e-cigarettes, and the industry as a whole, intensifies.

Proposals to make alterations to the EU Tobacco Products Directive – which would include a variety of restrictions on the sale of electronic cigarettes – have been widely opposed by ECITA. The body acts as the industry voice, ensuring quality standards and fairness for the industry are met and acknowledged. [more…]

A sweet and sexy Kate Bosworth – inspired by a famous Michelle Pffeifer piano scene

by on December 10, 2012

Philip Green’s Topshop has never been a great believer in advertising but it’s rolled out the  barrel with its first Christmas film featuring a sultry Kate Bosworth singing Winter Wonderland.

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PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

by on February 24, 2012

Somo, (www.somoglobal.com) the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.

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