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Events : What do Andrew Keen, Keith Wood, Karen Blackett, Conny Kalcher and Nina Bibby have in common?

by on July 16, 2015

They are all speakers at ad:tech London in October

ad:tech London is where marketing and media players go for quality networking at scale and cutting-edge content delivered by the world’s leading brands, agencies and media owners.

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Brands, Tech & Shoreditch street food culture collide

by on June 22, 2015

News: Brands, tech & Shoreditch street food culture collide

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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Events : Future-gazing, fun and food at a unique conference and party

by on June 20, 2015

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Measuring people’s emotions – Realeyes makes Unilever’s top 50 start-up list

by on June 19, 2015



A company that measures people’s emotions via standard webcams as they watch video content, has been selected by Unilever as one of the top 50 start-ups in the world.

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Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by on January 29, 2015

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media (www.imediadatasummit.co.uk) 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow

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“Independent research re-iterates how compelling a channel the ATM has become” / Gareth Evans, atmAd’s Head of Media Sales

by on January 25, 2015

New Research: Over half of office workers swayed by lunch time ads

Survey of office workers show 64% don’t plan their lunch time purchases. *Almost half are more likely to visit an advertised store to purchase their lunch. * Recall on cash machine ads is 60%, rising to 80% when prompted. * Seven out of ten pay for their lunch in cash http://www.atm-ad.com/

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“A real threat to our industry” – On-pack promotions could breach Patent and cost a packet

by on December 10, 2014

Brand owners and agencies planning on-pack offers in 2015 need to be aware that their campaigns may be in breach of a European patent which could cost them thousands.

The patent, originally issued to the now extinct online reward scheme Beenz.com, covers the use of codes printed on promotional packs and till receipts or vouchers that is then linked to the ward of a prize or reward.

If the consumer  enters the codes onto a website or via text or post, and once validated, they then have the chance to win a prize or reward this is likely to be a breach of the patent regardless of whether it is an instant win, prize draw or competition mechanic.

Contact abi@promoveritas.com for more details.

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Events : 9 important ad:tech London highlights not to be missed by Dan Brain

by on October 10, 2014

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An important message from Matthew Appleby about ad:tech London 21-22 October

by on October 8, 2014

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.

ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.

 

Click here to see the conference program Click here to see more about our Keynotes

Click here to see the full seminar program Click here to see full list of participating companies

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Event News : ad:tech London launches online newsroom

by on September 25, 2014

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