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[Watch] .. Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

[Watch] .. Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

by on May 11, 2016

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double.

The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials.

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Check the TX March Newsletter / Coming soon exclusive interview with TransgressiveX’s Nadim Sadek

by on March 21, 2016

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Unilever and ad:tech London identifies Relative Insight’s platform as one to watch

by on November 1, 2015

Relative Insight, which turns language into data to help brands make more informed decisions, is the new champion of ad:tech London’s Next Big Thing, an initiative  designed to connect global brands with 'madtech' startups.

The company was awarded the opportunity to work with Unilever on a pilot worth up to $50,000 and will receive a £5,000 cash prize.

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Nielsen strengthens global footprint for mobile campaign measurement

by on October 12, 2015

Nielsen Digital Ad Ratings mobile measurement launches in UK, offering comparable metrics to meet the needs of rapidly-growing digital advertising marketplace

Today Nielsen has added six countries to its global footprint for mobile measurement in Digital Ad Ratings, the industry-standard for independent, TV-comparable digital campaign measurement. In addition to the US and Canada, mobile campaign measurement will now be unlocking value for clients in the UK, France, Germany, Italy, and Australia - with Brazil to launch by the end of the year.

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ad:tech London starts Tuesday 13th October / More about Shell Brands International, Nestle, Blippar, Unilever, ao.com, Mindshare, Kantar MediaProgrammatic

by on October 12, 2015

This week's ad:tech London event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here's a snapshot of some of this year's content highlights:

Pete Blackshaw, Global Head of Digital & Social, Nestle
Innovation, ecommerce and digital leadership: Future-proofing Nestle
Life used to be simpler for the global FMCG but an exciting lies future ahead. “Everywhere ecommerce” and new technologies have the potential to drive growth and are disrupting the media plan. Blackshaw says that speed, agility, innovation and strong leadership are essential for Nestle to remain relevant - discover how you can be part of the world’s largest FMCGs’ transformation in 2016 and beyond

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Be crowned ‘The Next Big Thing’ and claim the £5,000 cash prize and a nice ornament for the mantlepiece / ad:tech London October 2015

by on August 21, 2015

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Check out brand & agency bigwigs speaking at #adtechlondon & save £200

by on August 14, 2015

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Events : ad:tech for brands .. new site is now live / Daniel Brain

by on August 8, 2015

Daniel Brain writes ... The new ad:tech London website is live!

Check it out for details of all the brand/agency/media CEOs, CMOs & digital leaders talking content, data & tech on 13-14 Oct plus a $50k Unilever investment pitch!

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The Next Big Thing, the start-up initiative launched by ad:tech London

by on August 7, 2015

Unilever partners with adtech London

Unilever is targeting new relationships with marketing and advertising technology entrepreneurs after Chief Marketing & Communications Officer Keith Weed announced an extension of its investment in The Next Big Thing, the start-up initiative launched by ad:tech London in association with Shoreditch-based accelerator Collider

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Events / Meet thousands of buyers … exhibit at ad:tech London

by on July 24, 2015

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