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Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by on January 29, 2015 in Advertising, Digital Marketing, Events, Events & Awards, Lead Article, London & South East, Media, PR, Tech

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media ( 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow

The iMedia team write .. After the resounding success of our first ever London based iMedia event last April, we have launched the iMedia Data-Fuelled Marketing Summit in response to demand from brands, agencies and media owners for an event in London focused on unravelling complexity around data.

Held towering over the Thames at Millbank’s Skyloft venue, invited guests will be treated to one of the best views in London and a selection of leading brands, agencies and media owners tackling the data issues that will define the future of marketing and marketers. Moving the debate beyond big data, don’t miss this exploration of how the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

We design our events to help solve the challenges you are facing. We tirelessly research the issues brands like you are facing and bring together industry leaders to help unravel the complexity, inspire you with new ideas and reveal best practise. This year we have top executives from Unilever,, Wowcher, News UK, ASICS, Google,Samsung and others. Find out more about the schedule here

The invite-only format means you will be networking with and discussing challenges and opportunities with top media and marketing executives from the world’s biggest brands. This year we already have ABInbev, ASICS, ASOS, Barclays, BT,, GSK, Huawei,MORETHAN, Reckitt Benckiser, Samsung, Shell, SPAR, Unilever,Virgin, Vodafone and Wowcher signed up to attend. Last year’s attendee list can be found here.

We focus on creating an environment where networking thrives, where your contribution is core and where you can genuinely mix business with pleasure, with activities like the iMedia Gala dinner and drinks reception along with working breakfast and lunch sessions. Don’t worry – if you’d rather just listen, you can do that too.

2015 Speakers include:

  • Roland Bryan, CEO, Wowcher
  • Marc Mathieu, SVP Global Marketing, Unilever
  • Eileen Naughton, MD – UK, Google (tbc)
  • Chris Duncan, CMO, News UK
  • James Keady, Head of Digital, Samsung
  • Mike Bell, Global Media & Sponsorship Director, AB InBev
  • Khurram Hamid, Senior Director – Global Digital Media, GSK
  • Brad Berens, Principal, Big Digital Idea
  • Scott Seaborn, Global Mobile Strategy Director, Aimia
  • Tom Peters, Head of Strategy & Operations, Sky Tickets
  • Hannah Fisher, Head of Brand & Acquisition, MORETHAN
  • Chris Schaumann, VP Marketing, Social & CRM, Microsoft Mobile
  • John Broughton, Marketing Analytics Manager,
  • Deni Boncheva, Head of CRM & Insight, Northern & Shell
  • Martina King, CEO, Featurespace
  • Mark Adams, Co-founder, theAudience
  • Caspar Schlickum, CEO – EMEA, Xaxis
  • Nick Manning, Chief Strategy Officer, Ebiquity
  • Jean-Paul Edwards, Strategy & Product Development Director – EMEA, omd
  • Andy Mihalop, Industry Lead – Insurance, Google


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