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Watch : Google identifies what makes a YouTube video successful

by on June 3, 2015

As part of the celebration around YouTube’s 10th birthday, Google has created a list of top ten trends from the last decade and the top YouTube videos as voted for by the industry.

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Revealing data-driven marketing trends worldwide – New research from @TurnPlatform

by on May 20, 2015

Turn have released its Advertising Intelligence Index report, revealing data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014.

Overall, the last year shows significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. [more…]

By 2017, 70% of internet traffic will be video

by on May 14, 2015

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Big agency groups turn to online pitching to boost the efficiency of their new business efforts

by on May 6, 2015

The big agency groups are turning to online pitching to boost the efficiency of their new business efforts.

The number of large agencies using blur's online marketplace to win new marketing and PR clients has risen dramatically with over 2,000 joining in the past 12 months.

In recent months, firms such as JWT, Edelman, Iris Worldwide, Leo Burnett, Lewis PR, McCann and Havas have joined blur to pitch for marketing, PR, video and digital briefs.

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Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by on April 12, 2015

ad:tech London – Call For Papers Now Open

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.

If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.

ad:tech London 2015 conference - call for papers

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A little girl has to leave her dog behind when she goes on holiday / HomeAway

by on March 17, 2015

Two Sides of the Story Will Run at Opposite Ends of Ad Breaks

There's more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It's the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can't enjoy it, despite the antics of a goofy brother.

Eventually the faithful doggie turns up, having made his own way there. In this ad, you can see the dog's side of the story -- arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.

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Liam Neeson’s fantastic ad for St Patrick’s Day

by on March 13, 2015

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Blunders : The biggest Super Bowl howler ever?

by on February 3, 2015

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Video : BMW scores at Super Bowl

by on February 2, 2015

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Video : I love it when a video can actually make me laugh out loud / Doritos Advert

by on February 2, 2015

The Doritos Nerd and Female Jogger.

This was the Doritos Advert Competition Winner. (Excellent piece of advertising).

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