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“Your website will count for nothing if the loading time is poor, or if it doesn’t work on mobile platforms”

by Will Corry on July 22, 2014

How to reduce the risk of lost revenue through a quality website

It goes without saying that businesses want to earn as much money as possible. Adapting to the modern business environment can be tricky, but keeping on top of the game is essential to success.

Finding a business that does not have some form of online presence, whether through a webstore or social media page, is difficult. Being online allows businesses to access to a vast marketplace that is unrestricted by location.

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Movers and Groovers : Tremor Video has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe

by Will Corry on July 22, 2014

Video ad technology company Tremor Video @TremorVideo has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe.

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Important message for local business owners – are you making enough online sales?

by Will Corry on July 21, 2014

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Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by Will Corry on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products

by Will Corry on July 17, 2014

New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products.

The research, which examined the online shopping habits and communications preferences of nearly 4,000 consumers across the UK, the U.S. and Germany, found relevance and trust to be at the heart of building these relationships.

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The Next Big Thing – showcasing the country’s rising tech stars

by Will Corry on July 10, 2014

Innovative marketing and media tech start-ups will pitch to panel of leading brand, agency and VC decision makers for the chance to be crowned the Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.

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Connected Vehicles? Bring your own SIM says Tweakker

by Will Corry on July 9, 2014

Billions of dollars are being invested in what is seen as the next big digital playground - the connected vehicle. And central to the mass roll-out of new and subsequently used connected cars and trucks is not just the sticker price, but having connectivity solutions embedded in them allowing the humble, network-agnostic SIM card to access the Internet from a vehicle at anytime, from anywhere, worldwide.

Vehicle manufacturers believe that smartphones will change the way people use their vehicles and giant strides have already been made in making them safer, more fuel efficient and more fun to be in thanks to device technology.

The connected cars hitting the market this year will be luxury cars with in-car telematics and infotainment systems such as those being provided by TeliaSonera to Tesla for the Nordic markets.

Visit www.tweakker.com for more information. [more…]

All the UK marketing articles, success stories, rants and news for June 2014

by Will Corry on July 6, 2014

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A 97% increase in conversion rates of Western Union’s online banner advertising / Affectv

by Will Corry on July 4, 2014

SignalAd improves Western Union’s online advertising effectiveness by 97%

Affectv’s SignalAd technology demonstrated a 97% increase in conversion rates of their online banner advertising in a test campaign with Western Union. By understanding and translating the real-time data people produce as they go about their daily digital lives into relevant signals, @Affectv can deliver a new standard in digital advertising; SignalAds. [more…]

Women for Women : A social media agency takes an edgy approach

by Will Corry on July 3, 2014

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