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Food, drinks, music, dancing in the street and loads more / Digital Summer Party

by Will Corry on September 2, 2014

Digerati Party: OMN London invites world leading digital marketers and tech industry professionals to its Digital Summer Party

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Very.co.uk captures ‘getting ready’ moment with makeover bus tour campaign

by Will Corry on September 2, 2014

Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.

It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]

Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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Holy smokes, Canada has a new anti-spam law. Am I on the safe side? Help! / E-GOI: Multichannel Marketing Platform

by Will Corry on August 31, 2014

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The Next Big Thing, Martin Sorrell, WPP, Ryanair, Kenny Jacobs, AdKoins at ad:tech

by Will Corry on August 30, 2014

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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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RFID Wristband Tech to enable cashless payments and social engagement at festivals

by Will Corry on August 28, 2014

I have got some interesting news from the folks at ID&C.

Some of the most exciting stuff that they do is based around RFID Wristband Tech e.g. using RFID Wristband Tech to enable cashless payments and social engagement at festivals; the data that is collected as a result of the tech at these events is huge and really interesting marketing/ digital insight can be gleaned from it.

The following case studies are videos of a RFID collaborations that @IDandC have done with Bonaroo Festival and UEFA Champions Festival some examples of this ‘big data’ are used in these videos.

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Register for this data mining, analytics, optimisation conference in London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 27, 2014

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Blunders : Did Amazon only sell 35,000 fire phones?

by Will Corry on August 27, 2014

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