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Promotional products – 7 reasons for using them for marketing

Promotional products are among the most cost-effective ways of advertising. For a low price, you can expose your brand/business and business name, logo and message to a large number of people. Here are reasons why you should opt for promotional

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“Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before

Adobe makes voice more personal No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly

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LiveRamp now available to publishers

Provides Publishers access to People-Based Marketing Budgets Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers. This solution allows publishers

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How is technology changing the sales team? … by Gemma Baker, Click4Assistance

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology. There will be a dramatic decrease in Order Takers; these will be replaced with self-service

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5 ways technical brands can be exciting

Marketing technical products can be challenging. Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention. Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways

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New tech gifts for 2017 : Drones, Smart appliances, Fitness trackers and smartwatches, Wireless headphones and Smart vehicle apps

Affordable Technology Gifts for 2017 And Beyond Just a few decades ago, the idea of handheld computers in our pockets was almost unthinkable and none of us carried mobile phones or had internet access. While there was plenty of technology

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“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button Read More »