TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.
We are brains. And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th OctoberBart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.
Sophie Whitton and James Coulson join the company as Business Director and Account Director
Following senior level appointments in the areas of Analytics and Data Science, and Optimisation, real-time advertising specialist, Infectious Media has further strengthened its team with two key hires in Client Services.
Sophie Whitton and James Coulson join as Business Director and Account Director. Both come from traditional digital agency backgrounds, Sophie having started her career at Zed Media before leading the team working on O2 at Agency Republic, then later both O2 and Aviva at ZenithOptimedia, and most recently working out of the Los Angeles office for Performics. James joins @Infectiousmedia from Havas Media having previously held roles at Vizeum and iProspect, working on clients including Camelot, Kia and Nationwide. [more…]
How to reduce the risk of lost revenue through a quality website
It goes without saying that businesses want to earn as much money as possible. Adapting to the modern business environment can be tricky, but keeping on top of the game is essential to success.
Finding a business that does not have some form of online presence, whether through a webstore or social media page, is difficult. Being online allows businesses to access to a vast marketplace that is unrestricted by location.
“The front page of Google is your shop front, arguably more important for a lot of businesses than the physical store.
“Mistakes do happen, but it’s vital brands care tend to their online presence with the same attentiveness – would graffiti be left on the front of a Greggs shop, or removed as soon as possible? “Brands which plan marketing activities in real time are at a major advantage in this point. If Greggs is really on the ball, it could respond with an agile marketing campaign.”
Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organizes device traffic in to one of four ‘themes’ for the rapid and accurate routing of connecting devices.
The Netbiscuits Device Routing solution is the first on the market to offer preconfigured detection for smartphone, tablet, PC and feature phone in one easy to setup screen interface.
Danone launches NEW Actimel for Kids
New recipe and characters AC, TI and MEL designed to appeal to children and parents
Actimel, @ActimelUK the yogurt drink, is now available in funky bottles designed especially for kids. New Actimel for Kids is available in Strawberry, Raspberry and Vanilla flavours; a tasty accompaniment to breakfast, lunch box or as part of an after-school snack. [more…]