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Top social sales thought leaders and their specific strategies, tips and /or examples of using sales intelligence and social media

by Will Corry on April 15, 2014

Jon Ferrara (CEO, Nimble)

"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."

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E-readers boosting rather than harming book industry, finds reading habits survey

by Assistant Editor on April 10, 2014

The vast majority of people who read books via digital formats are still buying paper books too, according to a poll of 1,000 UK adults conducted by marketing solutions and print services provider St Ives Group.

Furthermore, people reading via both formats get through on average 50% more books in a year than those who read only digital or physical books. Readers of both finish an average of 27.3 books per year; more than one per fortnight. The 4% who only use e-readers get through 18.5 annually, while the figure is 17.4 for those just reading paper books.

To download the research in full, please click here

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Nine tips for offering exceptional customer service on social media / Tracy Foster, founder, ONA

by Will Corry on April 10, 2014

From Forbes : Here are nine tips for offering exceptional customer service via social media:

No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels.

Whether it’s Twitter, Facebook, Instagram, Google Plus, or Pinterest, consumers are interacting more and more frequently with brands via social media. Even if your marketing team and your customer service team don’t currently overlap, incorporating customer service best practices into your social media strategy is essential. 

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IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn

by Will Corry on April 8, 2014

  • Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013
  • Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising
  • Tablet-dedicated ad spend up 400%
  • 6 in 10 tablet owners say it’s their “go to” home internet device

London, 8 April 2014: Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC. [more…]

Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by Will Corry on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!

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Want the latest buzz about retail in-store tracking?

by Will Corry on March 30, 2014

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SMX London – get the early bird discount before this Friday

by Will Corry on March 24, 2014

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Don’t be a Dodo – SMX London – make sure you get the early bird discount before this Friday

by Will Corry on March 24, 2014

Don't be a Dodo - SMX London Early Bird Rate ends this Friday

More about SMX London ….

Double savings time has arrived. You must make sure you get the early bird discount before this Friday. A big cherry on the top is that theMarketingblog have set up an extra 15% discount for you.

SMX London 2014: Special – theMarketingblog discount / 15 % discount code is MARKETINGBLOG14

Register for the early bird rate and get your extra savings of 15%

@SMX_London

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Giant iTab : Eye-catching public signage for Retail Outlets, Shopping Malls, Schools, Academies, Cinemas, Museums, Transport Hubs

by Will Corry on March 23, 2014

Giant iTab will be at IRX 2014 this week on Stand# C12.

With specialist designer solution partners, Touch2view have created a Giant Tablet Styled Kiosk designed to be robust enough for the rigours of Public, Retail and Commercial environments. Perfect for ... Retail Outlets, Shopping Malls, Schools, Academies, Cinemas, Museums, Transport Hubs.  @TheGiantiTab

Contact Mark Jones, Managing Director, Touch2view on 00 44 7810 893911 and/ or book a meeting with him at IRX 2014. Your time will be well spent - that's a promise.@etailexpo

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At IRX 2014 / “The importance of building a strategic roadmap for crosschannel personalisation”

by Will Corry on March 22, 2014

What’s the first step towards achieving crosschannel personalisation?

Chloe Rigby writes ... Jane Dixon of RichRelevance @richrelevance which specialises in developing personalised shopping experiences across channels, will be speaking at next week’s Internet Retailing Expo 2014 (IRX 2014).@etailexpo

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