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In every shape and size: Gadgets for everyone

In every shape and size: Gadgets for everyone

by Will Corry on July 20, 2017

Gadgets are everywhere; they come in just about every guise you can imagine and range from being highly developed for a single purpose to having no use at all. Whether you are a self-proclaimed fan or not, you can’t avoid them.

Unless you’ve been living under a rock for the last few months, you might recognise the first item on our list – a particular item that has captured the attention of millions. Without any particular marketing effort, a simple handheld gadget with no discernible function and no digital interface has rocketed to global notoriety; guess what it is yet?

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LiveRamp now available to publishers

LiveRamp now available to publishers

by Clare on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by Will Corry on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

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5 ways technical brands can be exciting

5 ways technical brands can be exciting

by Will Corry on July 10, 2017

Marketing technical products can be challenging.

Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.

Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.

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New tech gifts for 2017 :  Drones,  Smart appliances,  Fitness trackers and smartwatches, Wireless headphones and Smart vehicle apps

New tech gifts for 2017 : Drones, Smart appliances, Fitness trackers and smartwatches, Wireless headphones and Smart vehicle apps

by Will Corry on February 12, 2017

Affordable Technology Gifts for 2017 And Beyond

Just a few decades ago, the idea of handheld computers in our pockets was almost unthinkable and none of us carried mobile phones or had internet access. While there was plenty of technology available, it carried a price tag far higher than the average salary could achieve.

Today, technology is developing at a sensational rate and there are thousands of high tech consumer products available to buy at relatively cheap prices. Products that would have been major investments several years ago are now affordable gifts for your friends and family.

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“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

by James on September 6, 2016

Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers.

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Globant presents two new platforms to its proprietary industry software delivery model

Globant presents two new platforms to its proprietary industry software delivery model

by Contributing Editor on June 23, 2016

SOP addresses demand for customizable digital platform with SaaS style pricing model

Globant presents two new platforms to its proprietary industry software delivery model, “Services over Platforms” (SoP).

The company introduced earlier  the initial SoP portfolio, which included StarMeUp, an employee engagement platform; and I AM AT, a mobile technology platform focused on gaming and social media; and now adds two new platforms: Acamica, an e-learning technology platform; and Collokia, a machine learning-collaboration algorithm for employees. [more…]

Get 20% discount with this code [ MB20] at the Tech Expo Conference & Exhibition 24-25 October 2016

Get 20% discount with this code [ MB20] at the Tech Expo Conference & Exhibition 24-25 October 2016

by Will Corry on May 12, 2016


Get 20% discount with this code [ MB20] at the Tech Expo Conference & Exhibition 24-25 October 2016

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Events : Engage with next-generation technology and innovations – The Tech Expo Conference & Exhibition 24-25 October 2016

by Will Corry on May 9, 2016


The Tech Expo Conference & Exhibition

Monday, October 24th - Tuesday, October 25th  

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B2B Marketers : Interested in a robust inbound marketing machine that attracts your prospects? – Then get this handy ten step eBook

by Will Corry on April 25, 2016

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for.

Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email marketing, social media, lead nurturing programs, etc. Like all tools, it requires periodic sharpening.

Download the 10 step eBook HERE >>>

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