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Events : Announcing The Technology Expo 2015 – #TechExpoUK

by Will Corry on June 2, 2015


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The Bakery Hackathon / Chivas Brothers offers start-ups the chance to win tech brief

by Will Corry on June 28, 2014

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is inviting start-ups and budding entrepreneurs to work on a digital brief as part of a Bakery-powered hackathon taking place from 27 June – 29 June 2014.

The team which presents the most promising innovation will have an opportunity to work on a development project with a value of up to £10,000.

The event takes place at entrepreneur accelerator and hub, The Bakery, and will see developers, designers, makers and marketers compete for the chance to work with Chivas Brother's leading portfolio of premium Scotch whisky and gin brands, including Chivas Regal, Ballantine’s, Royal Salute, The Glenlivet and Beefeater Gin. [more…]

SMX London – The latest about SEO, including Panda, Penguin, the Knowledge Graph and more

by Will Corry on January 20, 2014

Events / Search Marketing Expo 13-14 May, London 2014 -  including two special discounts

Search Marketing Expo London 2014: Special – theMarketingblog discount / 15 % discount code is MARKETINGBLOG14

The programme is to be released soon and registrations received before 7th February to receive the Super Early Bird rate - £500 off the full rate.

Rising Media and Third Door Media, producers of Search Marketing Expo (SMX), today announced details of this year’s London event, which takes place on 13-14 May. Full details are available at http://searchmarketingexpo.com/london/.

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Quantcast / Finally, marketers/publishers get direct traffic data for web, mobile web & apps

by Will Corry on March 22, 2013

Quantcast Introduces Cross-Platform Measurement with Measure for Apps

The availability of content anywhere and the rapidly increasing number of devices people use has changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature of everyday life; in fact it is projected that by the end of 2013 the number of mobile devices will exceed the number of people on earth and close to two million apps will be available across the Apple App Store and Google Play.

Accurate measurement across all platforms is crucial for publishers and developers to effectively gain insight into and monetize their audiences.  Quantcast Measure for Apps

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LoopMe Media / The launch of a new social media data powered, personalised ‘ad inbox’

by Will Corry on October 25, 2012

LoopMe Media has launched a new mobile ad format – a dedicated ad 'inbox' that consumers can click to reveal a choice of offers, apps, promotions and branded experiences in one place.

The solution has been developed to address familiar problems for app developers and publishers, who need to raise revenue from advertising but find that most ad formats are intrusive, not optimised for phones or tablets, or take users away from their apps.

Adding a LoopMe button solves all these problems. Users can click on the icon to open up an 'inbox' comprising a range of offers. They can interact with several advertisers in one session, as for web browsing they are not migrated away from the app itself. Instead, they can click on a 'back' button at any time.

For more information please visit www.Loopmemedia.com

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